Virgin Megastore: Bookshelf

Listen to your favorite stories.

Advertising Agency: JWT Dubai, UAE
Executive Creative Director: Chafic Haddad
Art Director: Zeinoun Chamaa
Copywriter: Oliver Kawwass

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25 comments

Guest's picture
Guest

Kinda cool. Simple. Not really a benefit per se of buying an audio book.

Guest's picture
Guest

Nice Line

magintosh's picture
magintosh
62 pencils

smart copy. decent concept.

why read when you can be read to?

Guest's picture
Guest

solid idea but little breadth or depth to extend further throughout other iterations or components...

Guest's picture
Guest

clear and smart

Guest's picture
Guest

simple, i like it

Guest's picture
Guest

mmmmm

A stranger abroad's picture
A stranger abroad
427 pencils

Instant communications. It is not very involving or emotional, but it is instant, clear and intelligent.

Hmmm... how about extending this by doing this in an ambient environment? At say bus stops, where you actually can plug in and hear a sample of the books? Just a thought.

Nice anyway.

RAM KATE's picture
RAM KATE
765 pencils

It's cool. Suggest try to add an earphone some place to be more effective since the plug-ins and the concept comes to your mind after going for the second and third look.Anyway whatever it is , is excellent!

RAM KATE

alexander_bickov's picture
alexander_bickov
3279 pencils

I like this idea

GMD10's picture
GMD10
142 pencils

The idea is superb. Execution not so much.

I see 2 people on a park bench or commuting in a train. One is intensely reading a popular book. The other plugged his headphone on his neighbors reading and enjoys the easy listening with closed eyes.

Guest's picture
Guest

GMD10, thats a crap idea! dont give up your day job, hope its not advertising

GMD10's picture
GMD10
142 pencils

And somehow this comment makes you a genius?? LOL

Typical guest behavior. Hit and run anonymous.

FYI

Not all ideas need to be Cannes material to communicate. Many agency bills are paid by making average messages. Get your grip on reality.

arslan722's picture
arslan722
81 pencils

lovely concept......
clearly done.........

Guest's picture
Guest

Did anyone notice that the audio sockets are A/V, not headphone sockets. Disturbing mistake, but still very smart concept.

Arkadiusz's picture
Arkadiusz
509 pencils

nice job

Guest's picture
Guest

is everyone serious??
This is the first time i actually think that the headline should be huge because i can bet you that hundreds of people will miss the plug and actually miss the whole ad.
If i saw a bunch of books with a Virgin logo i would instantly flick through thinking theyre advertising their books. You have to look really hard to notice the plugs and the headline.
Bad artdirection i think.

yctham's picture
yctham
182 pencils

Somehow I'm agree with you, dude. I didn't notice the plug at first, and I just wonder why everyone giving applause to this ad. I almost missed a great ad like this if i didn't take my time to look at it again and again.

Guest's picture
Guest

Not bad.

rolling.stone's picture
rolling.stone
2740 pencils

Clear and Smart

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~ Quite obviously, I have gathered no moss ! ~

Tapper's picture
Tapper
490 pencils

You only need one book in a clean coffee table layout, sort your art director out, nothing special.

Guest's picture
Guest

this is gonna win!!!

spy's picture
spy
8 pencils

..luvin'it

angieraj's picture
angieraj
428 pencils

.......?

Cognito Ergo Sum

angieraj's picture
angieraj
428 pencils

First of all the earphone sockets look like A/V sockets as one of the guests mentioned

Second of all The copy is not pronounced enough.

Thirdly of all with Virgin's WIDE range of products at first I just thought they are launching a bookshop.

This is what happens when the brand doesnt have a clear product focus. Or rather when the brand takes all the limelight and has no idea what is its actually product is anymore.

And finally, way to encourage the new reading generation! Lazy much?

Cognito Ergo Sum

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