Virgin Blue Airlines: Gay & Lesbian Mardi Gras

really excited to be part of the gay and lesbian mardi gras 2010

Advertising Agency: SapientNitro, Australia
Executive Creative Directors: Nancy Hartley, James Burchill
Art Director: Ken Roney
Copywriter: Bevan Lewis
Account Director: Cameron Parker
Account Manager: Kristina Dameglio

28 comments

ivan's picture
ivan

Hombre magazine had a similar idea: http://adsoftheworld.com/taxonomy/brand/hombre

Ivan Raszl, admin of AotW

Green_DNA's picture
Green_DNA
26 pencils

Definitely in line with Virgin's cheeky sense of humour.

Ron Burgundy's picture
Ron Burgundy
1636 pencils

gross

atb2005's picture
atb2005
13567 pencils

So those are cum stains?? Stupid. The Hombre did not have a similar idea. The Hombre had the original idea. And as always, the original is better.

shaun1800's picture
shaun1800
293 pencils

Yeah this sort of stuff has been done before, nothing new here.

Fera Groove's picture
Fera Groove
201 pencils

You need a class just to learn how to get this ad. That's why I say: NO.

Lazarus's picture
Lazarus
1538 pencils

In the infamous words of Michael Jackson, 'Who's Bad?' This is.

ace85le's picture
ace85le
3939 pencils

People saying it's gross are the ones who would jump at it if it's the cum stains in a lesbian magazine. Double standard much?

I think it's outrageous, crazy and fits perfectly with the target segment. Definitely would be the talk of the community. Bravo.

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Ron Burgundy's picture
Ron Burgundy
1636 pencils

i don't care which sexual orientation the target is for the magazine, I don't want simulated dried bodily fluids in my magazine, and that's just me......but I appreciate you trying to paint me as homophobic, can you please point out where I said anything opposed to a males choice of sexuality?

actually, I dont give a f#ck.....I'll accept your apology in the form of good Mexican beer....effective immediately

ace85le's picture
ace85le
3939 pencils

Did you just say "my magazine"? This is a magazine for gay men.

I'm not saying they should do this in a magazine for straight couples. I'm just saying that this fits nicely to the outrageous, out-of-norm, crazily humorous style of a gay men's magazine and therefore would appeal to the target segment.

Why would you care if it this appear in YOUR magazine since you won't buy a gay men's magazine anyway??? If you don't fall in the target segment, why act like it?

I'm just commenting on a pure academic point of view and never said anything about you being homophobic. Relax.

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Ron Burgundy's picture
Ron Burgundy
1636 pencils

jeese, listen, read what you wrote, I said this was gross because its gross...I respect SapienNitro's work, but in my opinion gross sex jokes seems like a lazy way to advertise to gay men, and gross too...in a way I kinda holds them back advertising to them this way, granted men have a a higher sex drive than women, but its kinda reminiscent of the rest stop/bath houses stereo type that all gay men are all sex crazed who put it out there all the time...but in reality its just the intimate part of their life....I'm not acting like the target audience, but I do have gay friends and they aren't into jizz jokes, they are professionals, who would think this is as gross as I do.

ace85le's picture
ace85le
3939 pencils

OK I give you credit for having deleted the previous comment and discuss like an adult.

I understand and respect your point. I wasn't pinpointing at you per se. If you really feel what you post above, then I am all with you. But there are certain people out there who have double standards, and you know you you are when reading this.

By the way I'm a Gen Y so probably I'm more receptive to sex jokes in main stream media. Look at Kate Perry's Fireworks or California Gurls video clips. It's all about sex jokes and both youngsters, gay or straight, LOVE it!!!

This is 2011. If you don't like it because you think all sex jokes like this are gross, then it's fine. But if you think only gay sex jokes are gross, then you need to look around and open it up.

Just saying.

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Ron Burgundy's picture
Ron Burgundy
1636 pencils

not gay sex...its gross if its hetero, gay, bestiality, furry...etc...its dried jizz....i get that sex is a hand shake to Gen Y'rs but as you progress you'll understand this is a cheap shot.

stevel's picture
stevel
423 pencils

also, winner: JustAnOpinion.

stevel's picture
stevel
423 pencils

Oh god, credibility: lost. You're a Gen Y so you're more receptive to sex jokes in the main stream media and then point to Katy Perry and CA Gurls? I'm a "Gen Y" too and you thinking that we're more progressive and receptive to sex jokes is just stupid. That's the way kids think until they get older and realize that every generation is essentially the same.

ace85le's picture
ace85le
3939 pencils

[shrug] who cares what you say. "every generation is the same"?? wow. that's a deep thought lolz. are you even in the marketing business??

Stop saying like you understand all the target segments, because that's really naive. That YOU hate this ad doesn't mean the target segment hates it too. I have shown a couple of my gay friends and they thought it's really hilarious.

And ya. Don't call yourself a Gen Y if you scream "aaaaaaaa sperm look there's a drop on my hand aaaaaaa motherrrrrrr boo hoo". lolz that's lolz.

Shame.

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atb2005's picture
atb2005
13567 pencils

Flap flap flap.... haha

Ron Burgundy's picture
Ron Burgundy
1636 pencils

?

Green_DNA's picture
Green_DNA
26 pencils

Not to pick a fight, but "choice of sexuality" is a poor choice of words. Sexual orientation is not a choice.

Ron Burgundy's picture
Ron Burgundy
1636 pencils

agreed, but you knew where i was coming from was not in vain

Nike Diesel's picture
Nike Diesel
13389 pencils

Old student joke and you give it 8? Flabbergasting, man...

morse's picture
morse
16530 pencils

I like good humor, but this is not funny for me.

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arc9802's picture
arc9802
3 pencils

This is stupid and gross. 1 star is generous.

brookjohnston's picture
brookjohnston
296 pencils

No.

welsh523's picture
welsh523
150 pencils

It is either genius or incredibly stupid. I think you would have to know the readership and the rest of the magazine to know which. I don't know either so I'm going to refrain from giving a star rating.

thedesignaddict's picture
thedesignaddict
5415 pencils

How many times do we have to see this idea copied? I think this is the 3rd time I've seen it in a year.

http://www.joelapompe.net/2010/02/15/humo-jump-doublespread-stuck/

ailytan92's picture
ailytan92
32 pencils

i think people can use same treament on design,the important is how you use it,and where you use it.i think the treament good,but it is a bad idea,i didnt get the dot is mean wat~

thedesignaddict's picture
thedesignaddict
5415 pencils

This isn't about a treatment being copied. It's about an idea being copied.

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