Virgin Atlantic: World Cup Sponsorship

Official airline of the england team

Advertising Agency: RKCR/Y&R London, UK
Art Director: Tim Brookes
Copywriter: Phil Forster
Photographer: David Stewart
Published: June 2010

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35 comments

Hiperion's picture
Hiperion
3138 pencils

where is the nipples?

TommyO's picture
TommyO
1866 pencils

My thought exactly.

Guest's picture
Guest

simple but little forced. No ?

dreadboy's picture
dreadboy
413 pencils

Could have been better. Then again, could have been much worse. Seven deserved

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

tamer samy's picture
tamer samy
683 pencils

smart, but dull !!

Guest's picture
Guest

FAKE AND DONE ALREADY !

Reality Check's picture
Reality Check
1799 pencils

It doesn’t quite take off.

Hibon's picture
Hibon
3731 pencils

Agree... right comment.

Simple ideas are the best !

Guest's picture
Guest

Looks a bit like a frog on the dissection board

Guest's picture
Guest

fake and done!

Guest's picture
Guest

nice but little change

Paloma's picture
Paloma
525 pencils

Don't like the photo and the art direction.
maybe whit a more natural position and a better integration with the background color it would have been better

keithstoeckeler's picture
keithstoeckeler
425 pencils

Interesting. Can't tell if I love it or hate it yet...

Guest's picture
Guest

I really like the idea, it would have been better to give the player a dynamic position giving the sense of flying a little more powerful.

Guest's picture
Guest

@Hiperion - the player has a skin-tight undershirt on, hence why you cannot see his nipples.

As for the advert, its neat, but not entirely original. If Virgin were the official airline of the Danish team then it would work better I think.

andyStock's picture
andyStock
666 pencils

It is neat, but not very creative. I think it would have worked a lot better had Virgin been the official airline of the Danish football team.

AssassinX's picture
AssassinX
1329 pencils

Not very creative. Agree with dan_1985

Guest's picture
Guest

I like it.

Geimima's picture
Geimima
815 pencils

virgin should be looking fresh...

life is a playground

wiki's picture
wiki
6 pencils

Es un poco formol, pero ahi anda.

v0the0kwc's picture
v0the0kwc
141 pencils

Is that an airplane? XD

Guest's picture
Guest

look shark!

Guest's picture
Guest

looks weird...

Shingo's picture
Shingo
406 pencils

donno not bad

slammary's picture
slammary
216 pencils

Just a little work.

globalad's picture
globalad
43 pencils

ghost coming straight from "Titanic"?

emQue's picture
emQue
15 pencils

looks a bit like a frog ready to be dissected to me!

Guest's picture
Guest

Jumping frog!

Guest's picture
Guest

looks shopped

Guest's picture
Guest

I think it should be for Brasil

Guest's picture
Guest

I like it a lot. Simple. Creative. Clever.

Guest's picture
Guest

Ok, seems like Virgin needs some teaching about flags... It should've been white background and a red cross.

s1bs's picture
s1bs
398 pencils

I don't think it's meant to resemble the flag, it's meant to resemble a Virgin plane, which is white. Plus, the England shirt is also white. I like this. Not such a fan of the layout though, would have liked it if it was a lot simpler in order to make the 'airplane' more obvious. 7stars

Guest's picture
Guest

I like it.

Guest's picture
Guest

This is way better than the lynx ad. The concept fits with the brand and the product. Unlike the lynx, which really were just big, beautiful boobies.

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