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31 comments

Jozef's picture
Jozef
60 pencils

The problem with this campaign is that it works only when a plane is directly between the two lines. Otherwise, the idea may be lost. People would still understand, but it wouldn't make quite an impact.

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ooops's picture
ooops
448 pencils

yeah...it must be a lot of coincidence...
yet different level of coordination comes with different perspective

ellehcimeo's picture
ellehcimeo
3522 pencils

but maybe there's a plane way wayyyy up in the sky, so high that you can't see it. if these are placed directly under a flight path, then it was really good thinking.

simpsonson's picture
simpsonson
136 pencils

i´m sure they did so...

kre8's picture
kre8
989 pencils

i dont think any of the above comments are relevant.
you would understand it - plane or no plane.

ellehcimeo's picture
ellehcimeo
3522 pencils

not even my sarcastic one? c'mon!

No fixed abode's picture
No fixed abode
380 pencils

What's with the flat copywriting from CP+B? I just had an international CD telling me last night that they were arguably the hottest shop on God's green earth and then I see this. The media idea is nice enough but the jokes are just rubbish. Isn't it obvious from the drool? What possesses you to write something like that promoting an upper class service? No wonder no one has owned up to it.

simpsonson's picture
simpsonson
136 pencils

i like copy in some way... i assume that virgin is well reputed as a medium ore low-cost-airline...and then the copy turns into funny somehow...british humor!

purplesimon's picture
purplesimon
475 pencils

Virgin is akin to British Airways, perhaps better some may argue.

This is a very Virgin campaign. They play on their Britishness, humour and so on. Any Virgin brand works the same way,
whether money, broadband/telephony, etc.

While I'm unsure this would work in the US, it's still a brave (and funny) way to showcase the facilities on Virgin airlines.

Twombl's picture
Twombl
184 pencils

Great idea.

mikelite's picture
mikelite
1031 pencils

seriously people, you are overthinking this ENTIRELY. relax. it works, you didn't do it, get over it.

Rog's picture
Rog
6094 pencils

I'm with Mike.

>>>> That's not an ad. THIS is an ad.

jennywhx's picture
jennywhx
1142 pencils

perhaps it was located in a place that plane always passby, just like my campus, because it is near to the airport, every 30 minutes i will see a plane passby.
and perhaps it create rumours and topics to chat until one day people saw it with plane together.
not a bad idea, but the first moment i saw it i scare some plane might crash on the white pillar

Rog's picture
Rog
6094 pencils

Now, some of you are not going to believe this, but...
people have imaginations.

>>>> That's not an ad. THIS is an ad.

addyong's picture
addyong
155 pencils

but people don imagine every day every time every where...

It can be better!

Rog's picture
Rog
6094 pencils

Okay. Enlighten us...

>>>> That's not an ad. THIS is an ad.

pabloaotw's picture
pabloaotw
235 pencils

PERHAPS THE AIRPLANE IS A MINIATURE.

mrtalented's picture
mrtalented
2175 pencils

if this billboard is placed near the heavy aviation traffic like airport, that'll work. otherwise, it looks like god is talking from the sky (when the plane is not seen).

nuclearshower's picture
nuclearshower
233 pencils

Aviation in miami is definately heavy so I think there isnt much problem :) Loving the idea!

mrtalented's picture
mrtalented
2175 pencils

i never said it's a bad idea. the idea is sweet. but needs extra care about where to place it.

Rog's picture
Rog
6094 pencils

God... Richard Branson... same thing.

>>>> That's not an ad. THIS is an ad.

me thinks's picture
me thinks
722 pencils

Precisely.

chintan ruparel's picture
chintan ruparel
1516 pencils

whatever this is... i like it, just the thought of doing something different works big-time!

~ old habits die hard, older ones never do ~

Umananda's picture
Umananda
12 pencils

Ommmmmmmmmmm Good good.

dreamer

Mo's picture
Mo
648 pencils

In that case...they could have had some executions without a plane though. That would have helped to end the agruments above.

Erik's picture
Erik
88 pencils

Maybe it's a print ad. lol

act's picture
act
535 pencils

i remembered a few years ago someone did a similar campaign with god saying 'you shouldn't drink and drive.'

Rog's picture
Rog
6094 pencils

What do we all think of when we hear/see the word Virgin Atlantic?
Good.
And where do we think these airline billboards would be placed?
Excellent.
So...who do we think could be doing the "talking" in these billboards? (Apart from God and Astronauts)
There you go.
Now stop being so bloody anal and realise the idea is getting people engaged in our ads.
We all love working out puzzles and conundrums, don't we?
That's right.
Let them get involved in it and work it out. The pleasure is working it out. Getting it. Ding!
Amen.

>>>> That's not an ad. THIS is an ad.

Disco Munky's picture
Disco Munky
3900 pencils

So speaketh the Rog. And so may it come to pass.

Doin' it for the points

simmy's picture
simmy
4 pencils

I dont think its that hard to get. might leave u puzzled 4 a few.. but u ll get it.. especially when u see a plane zip by

simmy's picture
simmy
4 pencils

I dont think its that hard to get. might leave u puzzled 4 a few.. but u ll get it.. especially when u see a plane zip by

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