Virgin Atlantic: Time
Time saved, Offers you a 10-minute superior personal pathway that saves your time of waiting.
Virgin at UK David’s Heathrow Airport Lunched for first class passengers, the 10-minute Expressway Service, which was targeted to fast-moving businesspeople all over the world. In order to enable consumers to be aware of the benefits of this expressway, such as time-saving, super convenience, we published the print ads on Time as the cover page and entitled it as ‘Time Saved’. This is to emphasize the creative idea of ‘time-saving’ by double meaning.