Viral Hope: Basket

Hope. Don’t trash it.
Patients in Africa are dying to get their hands on your unused HIV meds.

Advertising Agency: Cline Davis and Mann, LLC, New York, USA
Creative Directors: Glenn Batkin, Chris Palmer
Art Director: Paul Correia
Copywriter: Adam Siers
Illustrator: Edel Rodriguez

December 2007


TRICKY's picture
3954 pencils

love it

The man who stops advertising to save money is like the man who stops the clock to save time

jazarah's picture
1262 pencils

really good

Junior's picture
63 pencils

Simple and clear.

glennbat's picture
12 pencils

congrats everyone

.nl's picture
207 pencils

Congratulate with you?!?

bluebritfan's picture
47 pencils

i like it, i just don't understand, who would trash their hiv meds?

Disco Munky's picture
Disco Munky
3890 pencils

A society that has excess.

There's a double message here for those of you that want to pay attention.

"stay low, move fast"

Doin' it for the points

Disco Munky's picture
Disco Munky
3890 pencils

Like the other two, but this one isn't working as well visually.

Love the campaign though.

Hope it works, and doesn't just get awards.

"stay low, move fast"

Doin' it for the points

monicamexico's picture
830 pencils

Who's the target for these? They just don't make sense to me.

themightyquinn516's picture
5 pencils

From my response in another thread:

There are 2 targets for this campaign: patients and HIV/AIDS clinics. The thing about HIV medications is that they're constantly evolving: new combinations of pills come out, different treatments emerge, and the "cocktail" of meds changes from time to time, etc. Patients who have changes to their medication regimen often have some left over meds. Secondarily, clinics have scads of left-over drug when they start stocking new meds. It's a very targeted campaign that has only appeared as posters in clinics and in ads in HIV/AIDS medical journals. Hope that clears up any confusion.

StuartLittle's picture
468 pencils

love that

kristencastro's picture
16 pencils

This campaign is great. It has clear target publics, a clear concept, theme and strong visuals and copy! Kudos!

P. S.'s picture
P. S.
8 pencils

Great colors, very clean and very smart. Got my attention with such simplicity. Love it!

GoodEye's picture
9 pencils

Love it.

4u2's picture
9 pencils

Wow, great design.

zoom's picture
9 pencils

Love these campaign, great cause.

Elvis W's picture
Elvis W
8 pencils

Great concept, great idea, great work.

johny7's picture
9 pencils

I like the idea and the visual.

1vision's picture
9 pencils

A Winner!!!

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