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Published/Aired: 
December 2007
Description: 

Hope. Don’t trash it.
Patients in Africa are dying to get their hands on your unused HIV meds.

Advertising Agency: Cline Davis and Mann, LLC, New York, USA
Creative Directors: Glenn Batkin, Chris Palmer
Art Director: Paul Correia
Copywriter: Adam Siers
Illustrator: Edel Rodriguez

Comments (19)

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Highest Rated

1vision's picture
1vision
Activity Score 9

A Winner!!!

TRICKY's picture
TRICKY
Activity Score 3954

love it

The man who stops advertising to save money is like the man who stops the clock to save time

jazarah's picture
jazarah
Activity Score 1262

really good

Junior's picture
Junior
Activity Score 63

Simple and clear.

glennbat's picture
glennbat
Activity Score 12

congrats everyone

.nl's picture
.nl
Activity Score 207

Congratulate with you?!?

bluebritfan's picture
bluebritfan
Activity Score 47

i like it, i just don't understand, who would trash their hiv meds?

Disco Munky's picture
Disco Munky
Activity Score 3890

A society that has excess.

There's a double message here for those of you that want to pay attention.

"stay low, move fast"

Doin' it for the points

Disco Munky's picture
Disco Munky
Activity Score 3890

Like the other two, but this one isn't working as well visually.

Love the campaign though.

Hope it works, and doesn't just get awards.

"stay low, move fast"

Doin' it for the points

monicamexico's picture
monicamexico
Activity Score 830

Who's the target for these? They just don't make sense to me.

themightyquinn516's picture
themightyquinn516
Activity Score 5

From my response in another thread:

There are 2 targets for this campaign: patients and HIV/AIDS clinics. The thing about HIV medications is that they're constantly evolving: new combinations of pills come out, different treatments emerge, and the "cocktail" of meds changes from time to time, etc. Patients who have changes to their medication regimen often have some left over meds. Secondarily, clinics have scads of left-over drug when they start stocking new meds. It's a very targeted campaign that has only appeared as posters in clinics and in ads in HIV/AIDS medical journals. Hope that clears up any confusion.

StuartLittle's picture
StuartLittle
Activity Score 468

love that

kristencastro's picture
kristencastro
Activity Score 16

This campaign is great. It has clear target publics, a clear concept, theme and strong visuals and copy! Kudos!

P. S.'s picture
P. S.
Activity Score 8

Great colors, very clean and very smart. Got my attention with such simplicity. Love it!

GoodEye's picture
GoodEye
Activity Score 9

Love it.

4u2's picture
4u2
Activity Score 9

Wow, great design.

zoom's picture
zoom
Activity Score 9

Love these campaign, great cause.

Elvis W's picture
Elvis W
Activity Score 8

Great concept, great idea, great work.

johny7's picture
johny7
Activity Score 9

I like the idea and the visual.

1vision's picture
1vision
Activity Score 9

A Winner!!!

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