Without action, soon they’ll be the only ones.
Advertising Agency: 141/Soho Square, São Paulo, Brazil
Chief Creative Officer: Celso Alfieri
Copywriter: Celso Alfieri
Art Director: Celso Alfieri
Photographer: Mauricio Nahas
Illustrator: Boreal
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21 Comments
I don't quite get these based on the line.
Dogs will be the only what, striped animal. I might be taking it too literally.
I'm glad I'm not the only one lost on these.
tjarch.ca | good copy/bad copy
You can't be serious? You are! Well you're wrong.
This doesn't make me think about the plight of endangered animals one bit.
Translation of concept needed. Where's Hadrons?
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
Right behind you, I went to the hair dresser...
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
Here is my guess as to what they did.
The Zebra in this spot is actually a dog with the Zebra strips on it.
Without action only the dogs will be left and not the Zebras.
would have been interesting if dogs were really stripped or look like panda
*scratches head*
This one I can kinda grasp... they painted stripes on the dog because there aren't any more zebras and they REALLY miss zebras.
Then I lose all faith in any semblance of strategy when they show the alien panda dog hybrid.
I tried to make sense and find some logic in these ads.
Well, the slogan continues: "Retreaded tires preserve nature". This prompted me to look up Vipal.
Turns out:
The Vipal Group is a business concern which was created from the foundation of Vipal Rubber, the Vipal Bank, and various other subsidiaries.
The USP of this group, or shall I say the PR people of the company want us to believe that the company has respect for the environment, social responsibility, and makes constant investments in technology.
o.k. this leads us to retreaded tires. According to the Retread Manufactures Association,
retreading a tire takes an average 4.5 gallons less oil than manufacturing a new tire. With a commercial vehicle tire, the savings are even greater up to 15 gallons per tire.
SO ?! - If I'll retread my tires the dog-zebras and dog-pandas will no longer be endangered?!
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
Ah.
...Wait.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
Confusing at best.
Man, there is so much bad work on AOTW lately.
The concept of decreasing by increasing. Roadkill death ratio goes down when the the quality of tires go up, hence, retreading them. Your call.
As the slogan goes, "Retreaded tires preserve nature".
Roadkill Zebras & Panda ?... like hello?!
I think their is a leakage of some gray matter around here.
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
Allow me to clarify. I don't think they're using zeebras and pandas directly, but the idea of them, in relation to extinction. On man's best friend.
Dude. Allow me to quote: "VIPAL Environmental Awareness"
What in the SAM HILL does this have to do with road kills??
There is absolutely ZERO validity to the jumbled mass of words you are presenting here as an argument.
The ad FAILED to deliver the message.
Thank you for your cooperation.
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
Lovely.
i don't like this ad. Not real for me
http://www.mandarinoadv.com
Just drop 141/Soho Square a line and ask them what they were thinking. Any effort beyond that can only yield the Doobiest of dubious results..
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
copy sucks photo is o.k.
I don't really know the agenda of the sponsor/VIPAL behind this work.
I love the striking image and the creepy nature.
My 2 cents.
The idea would be "there won't be anything natural/wild if we don't take any action soon".
By the way I am new here just registered love the stuff peoples.