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21 comments

andylefty's picture
andylefty
4533 pencils

I don't quite get these based on the line.

Dogs will be the only what, striped animal. I might be taking it too literally.

_tj_'s picture
_tj_
133 pencils

I'm glad I'm not the only one lost on these.

somecopywriter's picture
somecopywriter
1093 pencils

You can't be serious? You are! Well you're wrong.
This doesn't make me think about the plight of endangered animals one bit.

Billoughsby's picture
Billoughsby
5091 pencils

Translation of concept needed. Where's Hadrons?

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Hadrons's picture
Hadrons
5743 pencils

Right behind you, I went to the hair dresser...

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

kleenex's picture
kleenex
25728 pencils

Here is my guess as to what they did.

The Zebra in this spot is actually a dog with the Zebra strips on it.

Without action only the dogs will be left and not the Zebras.

jponino's picture
jponino
601 pencils

would have been interesting if dogs were really stripped or look like panda

danielchapman's picture
danielchapman
292 pencils

*scratches head*

This one I can kinda grasp... they painted stripes on the dog because there aren't any more zebras and they REALLY miss zebras.

Then I lose all faith in any semblance of strategy when they show the alien panda dog hybrid.

Hadrons's picture
Hadrons
5743 pencils

I tried to make sense and find some logic in these ads.

Well, the slogan continues: "Retreaded tires preserve nature". This prompted me to look up Vipal.

Turns out:
The Vipal Group is a business concern which was created from the foundation of Vipal Rubber, the Vipal Bank, and various other subsidiaries.
The USP of this group, or shall I say the PR people of the company want us to believe that the company has respect for the environment, social responsibility, and makes constant investments in technology.
o.k. this leads us to retreaded tires. According to the Retread Manufactures Association,
retreading a tire takes an average 4.5 gallons less oil than manufacturing a new tire. With a commercial vehicle tire, the savings are even greater up to 15 gallons per tire.

SO ?! - If I'll retread my tires the dog-zebras and dog-pandas will no longer be endangered?!

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Billoughsby's picture
Billoughsby
5091 pencils

Ah.

...Wait.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Nike Diesel's picture
Nike Diesel
13339 pencils

Confusing at best.

thedesignaddict's picture
thedesignaddict
5331 pencils

Man, there is so much bad work on AOTW lately.

asiaminor's picture
asiaminor
30 pencils

The concept of decreasing by increasing. Roadkill death ratio goes down when the the quality of tires go up, hence, retreading them. Your call.

As the slogan goes, "Retreaded tires preserve nature".

Hadrons's picture
Hadrons
5743 pencils

Roadkill Zebras & Panda ?... like hello?!
I think their is a leakage of some gray matter around here.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

asiaminor's picture
asiaminor
30 pencils

Allow me to clarify. I don't think they're using zeebras and pandas directly, but the idea of them, in relation to extinction. On man's best friend.

Hadrons's picture
Hadrons
5743 pencils

Dude. Allow me to quote: "VIPAL Environmental Awareness"
What in the SAM HILL does this have to do with road kills??

There is absolutely ZERO validity to the jumbled mass of words you are presenting here as an argument.
The ad FAILED to deliver the message.

Thank you for your cooperation.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

asiaminor's picture
asiaminor
30 pencils

Lovely.

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

i don't like this ad. Not real for me

Billoughsby's picture
Billoughsby
5091 pencils

Just drop 141/Soho Square a line and ask them what they were thinking. Any effort beyond that can only yield the Doobiest of dubious results..

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Eight's picture
Eight
148 pencils

copy sucks photo is o.k.

kr34t1v3's picture
kr34t1v3
33 pencils

I don't really know the agenda of the sponsor/VIPAL behind this work.

I love the striking image and the creepy nature.

My 2 cents.
The idea would be "there won't be anything natural/wild if we don't take any action soon".

By the way I am new here just registered love the stuff peoples.

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