VIP magazine: Skydiving

Advertising Agency: MatosGrey, São Paulo, Brazil
Creative Directors: Silvio Matos, Leandro Castilho
Art Directors: Ricardo Sarno, Lucas Heck
Copywriters: Filipe Medici, Fernando Silva
Published: April 2008

10 comments

matita's picture
matita
488 pencils

hahaha this make´s me laught

Mr. Phill's picture
Mr. Phill
131 pencils

Hahaha! Great and funny campaign!!

mishkaa's picture
mishkaa
296 pencils

pls explain (I'm a woman)

lauke's picture
lauke
112 pencils

When you look the image two things can cross your mind.
if you are a man "raining man" is not the thing that you should think first. :)

Wordnerd's picture
Wordnerd
6660 pencils

but "born to be wild" is?? were you involved in creating this campaign? cause if that is the idea, i still don't get it

lauke's picture
lauke
112 pencils

When you see a pink baby shirt. what do you think?
Nice shirt I would love to wear it. Would be lovely in me.
or
Nice shirt, I will give it to my girlfriend.

It's the same.

If you see a lot of skydivers in the sky and you think:
it's raining man, you are not thinking like a man.

Wordnerd's picture
Wordnerd
6660 pencils

"If you see a lot of skydivers in the sky and you think: it's raining man, you are not thinking like a man."

why? i get the idea, but i don't find this idea in these ads. the effect should be "yes, right! i'm a man and this speaks to me!" but this makes no sense to me, sorry.

lauke's picture
lauke
112 pencils

Now I'm confused. First you said that you don't get the idea. Then you said that you get the idea but is no seeing the idea in this ad.
If you don't see the idea, how can you get the idea?
You can say that the idea is not working for you, ok, I get it, but you cannot say that makes no sense.

Wordnerd's picture
Wordnerd
6660 pencils

sorry i have no idea, what they are talking about. and what is so funny?

cullers's picture
cullers
332 pencils

Is "born to be wild" a dude movie about the air force? I can only think of the song by Steppenwolf which is about motorcycles.

Wait, it doesn't matter if there's some movie, it should be referring to the song, right, because "It's Raining Men" is a song - it must be about Born to be Wild the SONG.

But that song is about MOTORCYCLES!

Ok. so I give up trying to get it. I like the other one better.

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