VIP Magazine: Doors, 3

Who reads VIP knows the way. Fashion, pop culture, tips and everything else a man needs to get lucky.

Advertising Agency: MatosGrey, Sao Paulo, Brazil
Creative Directors: Silvio Matos, Guy Costa, Leandro Castilho
Art Director: Andre Sallowicz
Copywriter: Filipe Medici
Illustrator: Burti HD
Photographer: Marcio Sallowicz
Published: April 2009

22 comments

Guest's picture
Guest

Read a magazine with a woman with bolt on breasts on the cover and you can get laid. You may have to pay her, but you'll get laid.

Guest's picture
Guest

Nice!!!!!!

everartz's picture
everartz
7611 pencils

3 similar ads, yet the art is a killer...

| Everartz |

shitix-'s picture
shitix-
234 pencils

i like the copy.

premc's picture
premc
917 pencils

Like the view !!

radical

AmigoInvisible's picture
AmigoInvisible
195 pencils

A few grammatical errors are bringing this down. "Does this ass HAVE an owner?" (as opposed to "has.")

"I'm a terrible flirt, CAN you help me?" (as opposed to "may.")

"I work as...AN accountant." (It looks odd just being "I work as... accountant.")

And the line "It's noisy here, why wouldn't we go to a quieter place?" looks awkward. Perhaps change to

"It's noisy here. Want to go to a quieter place?"

Otherwise, cool art direction and concept!

Cheers.

Guest's picture
Guest

Hey "amigo". Looks like you're Spanish!!!

I don't agree with you. I think the copywriter wrote the phrases like people speaks, in bars or in the streets. Maybe you're too focus on books or grammatical classes.

Everything looks fine for me!!!

Great concept, great idea, great art direction! I think this campaign is a killer!

CopywriterInTraining's picture
CopywriterInTraining
162 pencils

Actually 'amigo' is right. The copy seems as though it was a bit lost in translation. No English speaking person would phrase things the current way. Amigo's suggestions are correct in the every day dialogue of a guy at the bar. Besides, you've even got some grammatical errors in your rebuttal. Of course, maybe that's why "everything looks fine for me".

hilleliza's picture
hilleliza
4 pencils

Am I misunderstanding something here or has this ad changed since these comments?

I speak English and I would never say "does this ass has an owner."
And I don't spy that anywhere in this ad.

hilleliza's picture
hilleliza
4 pencils

Am I misunderstanding something here? Or has this ad changed since you last commented?

superonesunday's picture
superonesunday
28 pencils

great 555+

Guest's picture
Guest

Great art direction and concept, congrats!

Guest's picture
Guest

like it...

copywriter.txt's picture
copywriter.txt
828 pencils

This is pure gold. Clever, funny and well executed.

Guest's picture
Guest

so, you're saying that, just drinking the right beer, driving the right car, and wearing the right hair jizz won't get me the disease-encrusted whore of my dreams and that I have to also read some stupid lad mag as well? I call shenanigans on this! shenanigans!

Guest's picture
Guest

Fantastic work!!!

Guest's picture
Guest

Excelente!!!!!!!!!!!

Guest's picture
Guest

Did somone move the last door?

Guest's picture
Guest

Brilliant Concept. Great Execution. WOWS YOU!!! (Translation errors can be overlooked, who ever said anything good had to be conceived in English:0)

Guest's picture
Guest

Wonderful...nice way to xxxplain the interest of XY chromosome....

Guest's picture
Guest

yeah

nice way

i like it

the true's picture
the true
70 pencils

gran prix

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