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Violence

Published/Aired: 
March 2007
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Description: 

Instituto Reação is a NGO of a brazilian judo olympic champion, Flavio Canto. That NGO turns needy children from the slums (favelas) into athletes.

Our students deal daily with poverty and violence, but keep your pity to their adversaries.

Advertising Agency: Contemporanea, Rio de Janeiro, Brazil
Creative Directors: Mauro Matos, Carlos Pedrosa
Art Directors: Fabiano Pinel, Bernardo Romero
Copywriter: Daniel Japa
Illustrator: Otavio Rios
Photographer: Studio do Cais

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