Your father deserves something better, 1

Agency Network: 
August 2017

To the good old Brazilian style of advertising, the campaign, which brings illustrations that support the text, plays with slang and popular expressions in an irreverent way, giving them a double meaning and showing in a playful and humorous way, as a common gift Is not up to par with our parents. A light and humorous campaign, with a clear and direct concept, that summons the public to action.

If an underwear were a good gift, your father would use it over his pants. On this Father’s Day, give the present he deserves. Give Vinhedos.

Advertising Agency: Executiva Propaganda, Natal, Brazil
Creative Directors / Art Director: Cortez Pereira
Creative Director / Copywriter: Gonzaga Neto
Illustrator: Rafael Lauro

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