Agency Network: 
June 2009

Print advertisment created by DDH, France for Vinexpo, within the category: Alcoholic Drinks.

The business designer.

Advertising Agency: DDH, Bordeaux, France
Art Director: Thomas Birch
Copywriter: Serge Legrand
Photographer: Tim Bret Day
Retoucher: Lee Stuart
Account Director: Aurélien Rousseau
Account Executive: Stéphanie Adalbert

Comments (9)

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everartz's picture
Activity Score 7609

ugly .... SO UGLY

| everartz |

Peterrr's picture
Activity Score 108

so so so so bad...

Blashyrkh's picture
Activity Score 32882

Disagree. She's beautiful. :p

Guest's picture

DDH is like BBH, without CCHoncept XD

Guest's picture

funny how the best concepts are bashed by those who didn't come up with them

bubblestheclownfish's picture
Activity Score 614

Yeah - funny how that works. The people that came up with this stuff would be the best choice to bash their own work. Thanks for your comment "Guest".

That being said, this isn't a terrible ad - the average person would think it clever since it ties fashion and wine together. Actually - wait - just looked at it again, and can't figure out exactly what it's trying to sell/promote. Is it a fashion sponsorship? Is it an event wine/business/fashion expo? Is there fashion at all, or is it a weak play on the word designer? Is it a bad translation? And why is her head turned so much? Besides the fact that it creepy, it's also unnecessary - is the shape on the back not the focus? The photography needs help. If you're going for a "fashion" look, I need mood lighting, depth of field and ambience, which this is missing. Looks like a JC Penny ad.

"Guest" - if you're calling this a concept, you'd be right. It's not an ad yet.

alexander_bickov's picture
Activity Score 3279

Beautiful woman :)

Guest's picture

too concept only a nice lady to sell wine, sure creatives could find something new and much better but the client wanted this idea only to have the lady's phone number"ibet!).....sorry girls this is men job ad's only.

alausa's picture
Activity Score 1420

I'll drink to that.