17 comments

Wordfruit's picture
Wordfruit
1023 pencils

I don't find these strong.

I think sometimes -- especially with puns -- some people put words and wordplay before the thing they're trying to say with the words. I would say that might be the case with these ads.

They don't make me think 'that cheese looks scrumptious'.

They don't help me believe the line 'The softest cheese ever'.

alausa's picture
alausa
1420 pencils

...Cow so tame, so mild mannered. A literal 'softie'. Works on that level, methinks.

andylefty's picture
andylefty
4537 pencils

Works for me.

pierrelastname's picture
pierrelastname
2869 pencils

boring

Bacon Face's picture
Bacon Face
107 pencils

haha

Ramat Ajala's picture
Ramat Ajala
622 pencils

I really like this series.

Rose Abraham's picture
Rose Abraham
62 pencils

The idea of 'softness' isn't translating very well for me.

bate_palmas's picture
bate_palmas
1479 pencils

Despite the fact 'soft' and 'gentle' aren't quite the same thing (assume in Russian it works better), I think the campaign is cute, funny and makes me want to try the cheese. Well done.

Captain_Quirk's picture
Captain_Quirk
15 pencils

Aren't cows generally quite soft and dopey?
Still, like the clean look and simple headline treatment.

Nike Diesel's picture
Nike Diesel
13389 pencils

You've probably heard the term "Like a stubborn heifer"? If not, now you do :)

kleenex's picture
kleenex
29454 pencils

not bad.

artyduran's picture
artyduran
1363 pencils

I like this ad the most. Good concept.

Nomad8's picture
Nomad8
204 pencils

Love this particular one. Bullied by the meadow, what a cow! :D

Leshiy's picture
Leshiy
13 pencils

So, will this cow go to one better or worser meadow?

lorenzospio's picture
lorenzospio
20 pencils

Lovin it!

TheWasteBin's picture
TheWasteBin
108 pencils

"Softer cheese from softer cows." Funny concept.

catsads's picture
catsads
56 pencils

soft cheese is the benefit? Unlikely/

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