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Grass

Agency Network: 
Published/Aired: 
March 2012
Description: 

Print advertisment created by Leo Burnett, Russia for Vimm-Bill-Dann, within the category: Food.

From a softer kind of cows
Vimm-Bill-Dann
The softest cheese ever

Advertising Agency: Leo Burnett, Moscow, Russia
Executive Creative Director: Mikhail Kudashkin
Copywriter: Alexander Ovsyankin
Art Director: Mikhail Yarovikov

Comments (17)

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Wordfruit's picture
Wordfruit
Activity Score 1023

I don't find these strong.

I think sometimes -- especially with puns -- some people put words and wordplay before the thing they're trying to say with the words. I would say that might be the case with these ads.

They don't make me think 'that cheese looks scrumptious'.

They don't help me believe the line 'The softest cheese ever'.

alausa's picture
alausa
Activity Score 1420

...Cow so tame, so mild mannered. A literal 'softie'. Works on that level, methinks.

andylefty's picture
andylefty
Activity Score 4535

Works for me.

pierrelastname's picture
pierrelastname
Activity Score 2869

boring

Bacon Face's picture
Bacon Face
Activity Score 107

haha

Ramat Ajala's picture
Ramat Ajala
Activity Score 792

I really like this series.

Rose Abraham's picture
Rose Abraham
Activity Score 62

The idea of 'softness' isn't translating very well for me.

bate_palmas's picture
bate_palmas
Activity Score 1479

Despite the fact 'soft' and 'gentle' aren't quite the same thing (assume in Russian it works better), I think the campaign is cute, funny and makes me want to try the cheese. Well done.

Captain_Quirk's picture
Captain_Quirk
Activity Score 15

Aren't cows generally quite soft and dopey?
Still, like the clean look and simple headline treatment.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

You've probably heard the term "Like a stubborn heifer"? If not, now you do :)

kleenex's picture
kleenex
Activity Score 49042

not bad.

artyduran's picture
artyduran
Activity Score 1582

I like this ad the most. Good concept.

Nomad8's picture
Nomad8
Activity Score 204

Love this particular one. Bullied by the meadow, what a cow! :D

Leshiy's picture
Leshiy
Activity Score 13

So, will this cow go to one better or worser meadow?

lorenzospio's picture
lorenzospio
Activity Score 20

Lovin it!

TheWasteBin's picture
TheWasteBin
Activity Score 108

"Softer cheese from softer cows." Funny concept.

catsads's picture
catsads
Activity Score 56

soft cheese is the benefit? Unlikely/

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