From the mossy past we're bringing badminton back for a new cadence.
As badminton used to be quite popular in the past and is somehow a vintage mystery in modern Lithuania, we decided to use this fact for the promotion of the 1st amateur tournament of the sport in Vilnius. We picked up a Lithuanian writer from the beginning of XX century and paired her with our current President (we covered her identity, but the truth came out fast). Like that, with the help of a shuttlecock and a pair of racquettes, put in the surroundings of the square that the tournament will take place in, the past connects to the modern times.
Advertising Agency: AD McCann Erickson Vilnius, Vilnius, Lithuania
Creative Director: Jonas Valatkevicius
Art Director: Ignas Kozlovas
Copywriters: Kotryna Sokolovaite, Jonas Valatkevicius
Illustrator: Karolis Strautniekas / TAPE
Published: August 2012