Villa ArenA Furniture mall: Livingroom
Our free interior architect refines your home. Not your habits. Make an appointment on villaarena.nl
Each ad consist of two spreads, one before and one after situation. In the magazines they are placed one after another. Old and new situations on following pages each time.
Advertising Agency: Publicis, Amsterdam, The Netherlands
Creative Directors: Bram Holzapfel, Annemiek Klijn
Concept: Paul Wagemaker, Arnout Robbe
Art Director: Paul Wagemaker
Copywriter: Arnout Robbe
Photographer: Eddo Hartmann
Published: September 2007
19 Comments
Awesome!8.75
Taste is subjective, it's hard to show clearly that every bit of the room is nicer 'after'.
small clue for the one with "bad taste" >> THAT ONE >>>>>>>>>>>>>
I dont get the connection interior architect with someone's habbits...
Its good, habbits aren't an issue, they are simply pointing out that changing each piece of furniture, but leaving it in the same place (even the dog) can make a big difference to the look of the room.
Darren Alawi
Creative web & brand designer
http://www.darrenalawi.com/blog
see below
Ok, but why doest the copy say that??? It says we don't change your habits... I mean: do people in general are afraid of interior designers because they change your habits??? Dont get me wrong, I like the ads, I know what they want to say, but they tell me something that is a non-issue i think.. Why should NIKE say we sell shoes not chocolate??
Looks good, but where is the idea? Is there any?
it is hard to get the idea with simple head like just U.S funny ads
Nice ad.
Something special is coming this way.
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just 2 simple options love or hate it.
http://ad-option.blogspot.com
huge creative leap? nope. But for the average consumer, these display the "product" benefit in an enlightening way.
client musta loved em.
This is so basic.
Not impressive.
Nice nice nice...
i think this is a smart one. the 'habits' line makes sense, people think if they have a room decorated, they won't be able to 'live' in it the way they could with their old stuff. they're afraid things will be so nice, their room will basically turn into a museum.
Ok, ur right.
nice insight, nice details!
doesn't make me spend
Pay that.
>>>> That's not an ad. THIS is an ad.
Like.