Viking: Slacker

The new robotic mower LMow. It does everything while you do nothing.

Advertising Agency: Publicis Conseil, Paris, France
Creative Director: Olivier Altmann
Art Director: Pascale Gayraud
Copywriter: Fabrice Dubois
Photographer: David Harriman

March, 2011


chapelier's picture
154 pencils

Seriously? An automatic lawnmower? Where have the days of running across the backyard with the manual mower gone? But still, a clean and funny way of selling the product. If I had a backyard and if I were a slacker I'd probably invest in one of those things.

keeping the right side of your head warm.

Davosk's picture
4815 pencils

Just pay a kid 10 bucks to do it. It's cheaper and he'll do it in straight lines. Nice Art.

Ron Burgundy's picture
Ron Burgundy
1634 pencils

well if the mower works as good as the roomba, get ready to watch it run over a spot nine times before it gets it.

Glut's picture
3937 pencils

Funny and clever series.

kleenex's picture
41102 pencils

I like it.

shahidali's picture
4069 pencils

This machine's gonna change my life. :-) Fun apart, this is good. Communicates the message in an effective way


YJ's picture
373 pencils

Love it. Great art direction and execution. Well done.

Jon-Paul Mountford's picture
Jon-Paul Mountford
889 pencils

Funny and clever.
but i think, not Funny and clever enough.
I sense a missed opportunity.

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