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Slacker

Agency: 
Published/Aired: 
March 2011
Description: 

The new robotic mower LMow. It does everything while you do nothing.

Advertising Agency: Publicis Conseil, Paris, France
Creative Director: Olivier Altmann
Art Director: Pascale Gayraud
Copywriter: Fabrice Dubois
Photographer: David Harriman

Comments (8)

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Highest Rated

Jon-Paul Mountford's picture
Jon-Paul Mountford
Activity Score 890

Funny and clever.
but i think, not Funny and clever enough.
I sense a missed opportunity.

chapelier's picture
chapelier
Activity Score 154

Seriously? An automatic lawnmower? Where have the days of running across the backyard with the manual mower gone? But still, a clean and funny way of selling the product. If I had a backyard and if I were a slacker I'd probably invest in one of those things.

keeping the right side of your head warm. http://thethinkingtoque.blogspot.com

Davosk's picture
Davosk
Activity Score 4815

Just pay a kid 10 bucks to do it. It's cheaper and he'll do it in straight lines. Nice Art.

Ron Burgundy's picture
Ron Burgundy
Activity Score 1634

well if the mower works as good as the roomba, get ready to watch it run over a spot nine times before it gets it.

Glut's picture
Glut
Activity Score 3937

Funny and clever series.

kleenex's picture
kleenex
Activity Score 43505

I like it.

shahidali's picture
shahidali
Activity Score 4069

This machine's gonna change my life. :-) Fun apart, this is good. Communicates the message in an effective way

shahid

YJ's picture
YJ
Activity Score 374

Love it. Great art direction and execution. Well done.

Jon-Paul Mountford's picture
Jon-Paul Mountford
Activity Score 890

Funny and clever.
but i think, not Funny and clever enough.
I sense a missed opportunity.

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