Enjoying Life?

April 2011

For many, cruising Viking Line is considered (by presumption) dull and mundane, leaving it totally unconsidered as a fun and easy weekend-getaway option.

Print advertisment created by McCann, Finland for Viking Line, within the category: Transport.

I've never been onboard.
And I never will.

Advertising Agency: McCann, Helsinki, Finland
Art Director: Jyrki Poutanen
Copywriter: Timo Silvennoinen
Photographer: Ofer Amir
Additional credits: Petteri Lillberg, Janne Uotila

Comments (12)

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Highest Rated

Ceballos's picture
Activity Score 621

"And i never will"
Don´t forget it, Viking Line!

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

I can understand what it wants to say but it doesn't bend the negativity into something positive - which it did aim at.

mediaturge's picture
Activity Score 141


Phillhb's picture
Activity Score 254

I think this is closer to saying

"if you're Ginger you can't come on one of our cruises"

than it is to hitting its message

HappyHour's picture
Activity Score 2381

What the hell is on her head?

Billoughsby's picture
Activity Score 5142

Flat as hell.

With the same model and software, think what they could have done.

That's it.

AKesseli's picture
Activity Score 210

She's supposed to be a horse with blinders on, right? Maybe overly dramatic? If there is no funny aspect to it, especially with the model's expression, it just comes off as putting down the consumers rather than arrousing curiosity. It's almost saying, "You're so stupid for not having your own opinion and trying it, we don't even want you."

ace85le's picture
Activity Score 3935



Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

Adon1s's picture
Activity Score 20

Seen this ad in a Finnish magazine that seemed like something for very self-aware readers. In that particular medium it was right at home. Knowing the brand from my perspective it's a definite upgrade. Props for the work that lead to this execution.

EZMartinez's picture
Activity Score 45

I agree.

kgeiger's picture
Activity Score 7312

When it comes to travelling with Viking Line, you'll want to wear more than simply blinders.
As for the advert, I think the story falls short. Sorry.

Grammar 15's picture
Grammar 15
Activity Score 6

Not bad but the product will never meet the advertising. Maybe this is something that forces Viking Line forward. Remains to be seen.

Ceballos's picture
Activity Score 621

"And i never will"
Don´t forget it, Viking Line!