Viking Line Cruises: Fun And Stuff, Cake

Our studies indicate, saying yes to fun stuff is more fun and stuff.

Advertising Agency: McCann, Helsinki, Finland
Art Director: Jyrki Poutanen
Copywriter: Timo Silvennoinen
Illustrator: Raine Kuusi / Fake Graphics
Additional credits: Petteri Lillberg, Janne Uotila, Kari Mikkonen, Anu Rahkola
Published: April 2011

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13 comments

niniasufle's picture
niniasufle
407 pencils

I don't know... but I want some of that!

NataliaLima's picture
NataliaLima
1380 pencils

Yay lets say yes to morbid obesity

kleenex's picture
kleenex
26978 pencils

Amen to that poster!!!!

rjulian's picture
rjulian
2 pencils

bizarre stuff, eh? in fact, its bizarreness is one of the reasons it's so memorable. there's lots of neuroscience that supports this as
a creative technique. this short film describes some of ways to apply it to brands & marketing materials http://www.qvbrands.com/intro-movie/

ace85le's picture
ace85le
3939 pencils

OMG.

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EZMartinez's picture
EZMartinez
34 pencils

Fresh and fulfilling indeed.

bhuvneshwar.chd's picture
bhuvneshwar.chd
991 pencils

broad perspective idea & execution.
thumb is up.
keep going.

"If you are irritated by every rub, how will you be polished?"
— Rumi

TBWR's picture
TBWR
10 pencils

Nice concept.

theoldman_son's picture
theoldman_son
319 pencils

Funny. Well written copy.

Rotzgoht's picture
Rotzgoht
186 pencils

The ad is OK. It says their line is all about decadence and excess. People might like that. My issue is with the body. I know it's hip/ absurdist/ existential to have an apparent "flippant" line (or flipping the line). It's a good first thought, but "stuff" is not the word to hang a campaign upon. Oh, and is this it "NG LI" cruises?

saumya's picture
saumya
196 pencils

extremely forced.

ad loving mad creative

katty_brb's picture
katty_brb
19 pencils

forced

paulwirr's picture
paulwirr
31 pencils

what?

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