Viking Line Cruises: Enjoying Life?

I've never been onboard.
And I never will.

For many, cruising Viking Line is considered (by presumption) dull and mundane, leaving it totally unconsidered as a fun and easy weekend-getaway option.

Advertising Agency: McCann, Helsinki, Finland
Art Director: Jyrki Poutanen
Copywriter: Timo Silvennoinen
Photographer: Ofer Amir
Additional credits: Petteri Lillberg, Janne Uotila
Published: April 2011

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12 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

I can understand what it wants to say but it doesn't bend the negativity into something positive - which it did aim at.

iTurk's picture
iTurk
140 pencils

+1

Phillhb's picture
Phillhb
127 pencils

I think this is closer to saying

"if you're Ginger you can't come on one of our cruises"

than it is to hitting its message

HappyHour's picture
HappyHour
2386 pencils

What the hell is on her head?

Billoughsby's picture
Billoughsby
5091 pencils

Flat as hell.

With the same model and software, think what they could have done.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

AKesseli's picture
AKesseli
210 pencils

She's supposed to be a horse with blinders on, right? Maybe overly dramatic? If there is no funny aspect to it, especially with the model's expression, it just comes off as putting down the consumers rather than arrousing curiosity. It's almost saying, "You're so stupid for not having your own opinion and trying it, we don't even want you."

ace85le's picture
ace85le
3939 pencils

huh?????

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Adon1s's picture
Adon1s
17 pencils

Seen this ad in a Finnish magazine that seemed like something for very self-aware readers. In that particular medium it was right at home. Knowing the brand from my perspective it's a definite upgrade. Props for the work that lead to this execution.

EZMartinez's picture
EZMartinez
34 pencils

I agree.

kgeiger's picture
kgeiger
7023 pencils

When it comes to travelling with Viking Line, you'll want to wear more than simply blinders.
As for the advert, I think the story falls short. Sorry.

Grammar 15's picture
Grammar 15
6 pencils

Not bad but the product will never meet the advertising. Maybe this is something that forces Viking Line forward. Remains to be seen.

Ceballos's picture
Ceballos
625 pencils

"And i never will"
Don´t forget it, Viking Line!

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