Viewty Smart phone: Party

Detects up to 16 faces.

Advertising Agency: Y&R, Dubai, UAE
Chief Creative Officer: Shahir Zag
Creative Directors: Kalpesh Patankar
Art Directors / Copywriters: Kalpesh Patankar
Photographers: Wizard Photography, Ralph Baiker
Illustrators: Lee Sin Eng, Tan Kee Hong
Senior Account Director: Nadine Ghossoub

20 comments

Coolstar's picture
Coolstar
11 pencils

I got curious and caught myself counting faces. The idea deservers more intriguing pictures though.

michdec's picture
michdec
440 pencils

agree, maybe with a more modern scene. It is a nice idea.

Emanresu's picture
Emanresu
2150 pencils

The concept almost remindes me of a Bev Doolittle painting, with the inclusion of a face even in the product's logo. :) The photography is good and I found myself trying to see how many faces I could find and comparing it with the product shot below. This may not be mind-blowing or amazing and I am sure that it is anytime now before someone rates it 1/10 with no less than eight words to describe their thoughts or reason. However, I find this to be a couple of very good ads.

dreadboy's picture
dreadboy
413 pencils

Stolen, but nevertheless. great copy and art

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

vrginie's picture
vrginie
154 pencils

I like the idea of the ad, but I'm not a fan of the picture itself, too fake.

Patata Casada's picture
Patata Casada
118 pencils

Dalí did it first...

atb2005's picture
atb2005
13567 pencils

Amazing! According to LG's official UK blog, there are 16 "faces" in this ad.. (some hard to spot, of course). I really can't detect more than 10..
To those who don't like the concept or don't get it, read my comments for the other ad in this campaign.

Bazska's picture
Bazska
20 pencils

I really love it.

"If I had asked my customers what they wanted, they would have said a faster horse." H. Ford

Mezooo's picture
Mezooo
174 pencils

the phone detects "faces" that aren't any...like the book or the tree formation that looks like eyes... would be a bad feature wouldn't it?

atb2005's picture
atb2005
13567 pencils

I addressed that in my post for the other ad in this campaign. The quick answer is no.

Mezooo's picture
Mezooo
174 pencils

the phone detects "faces" that aren't any...like the book or the tree formation that looks like eyes... would be a bad feature wouldn't it?

gmint7's picture
gmint7
2685 pencils

nice

wow so many good ads this weekend.

thx ivan

:::J:::

Adaddicted's picture
Adaddicted
3435 pencils

Ha ha... i think its a dumb phone fetching the unwanted faces into your privacy... ; )

The visual is not at all relevant to the local market, would've worked better on UAE's land/cityscapes.
And have seen the illusion................. a brazillion times!!!!!!!!!!!!!!!! still some are interested in counting them ; (

withalltherespects

michelangelo's picture
michelangelo
660 pencils

This concept was done by Nikon and panasonic early 2009. This sis just another take of the same concept

dsklan's picture
dsklan
1927 pencils
brainslashed's picture
brainslashed
32 pencils

haha print ad version of the "the haunting"

Adaddicted's picture
Adaddicted
3435 pencils

withalltherespects

mrckais's picture
mrckais
417 pencils

it's a nice idea that have been used before not long time ago, and, according to the product shot, why the camera doesn't detect the real faces?

mrckais

julienbcn's picture
julienbcn
85 pencils

I got 15, that's funny.

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