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Videocon Washing Machines: Sewage
Videocon Washing Machines
Clean any kind of dirt.
Advertising Agency: Ogilvy & Mather, Mumbai, India
Executive Creative Director: Piyush Pandey
Creative Director: Sumanto Chattopadhyay
Associate Creative Directors: Heeral Desai, Sukesh Nayak
Art Director: Zahid Shaikh
Copywriter: Hemal Jhaveri
Via: elmaaltshift
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Comments
Fantastic!
That's one of those "wish I'd thought of that" ideas. Nice!
Isn't there a bit of a logic problem? Laundry exiting a sewage pipe (with water that might come from your laundry cleaner) and ends up as clean and shiny sewage... Hmmmm. I see what they're trying to do but it doesn't work for me. It looks great though.
hey hemal, gr8 work! nice campaign :)
~ old habits die hard, older ones never do ~
One of those deceptively simple yet great thoughts, coming out of a great seasoning...
Brilliant...... Chak de India...
<<.... Method in Madness ....>>
simply great...
Best of them. Love it.
looks good and that's about it.
Maybe it's because I just woke up but I don't get this at all.
I'm with you thirt6chambers, I'm not getting it. Maybe it's a culture thing/product.
Whats not to get??
Even if your clothes are sewer stained, Videocon washing machines will clean em.
I really like this campaign.
Good on you Ogilvy Mumbai.
i bet the client loved the sewer metaphor...
maybe it's just me but... another ad from india that seems totally ill-conceived.
♥♠
Great campaign. Get ready to rake in the metal folks.
--
brandon
www.brandonknowlden.com
bravo
(my Life Is Design & Design Is my LIFE)
10 out of 10 for scam. 0 out of 10 for idea. 3 out of 10 for art direction. 1 out of 10 for copywriting.
U said it Ron!
This one is much better than the chimney.