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Shelves, 3

Agency: 
Published/Aired: 
July 2010
16317
Description: 

Print advertisment created by McCann, India for Videocon, within the category: Electronics, Technology.

Aire conditioners with Turbo Cooling.

Advertising Agency: McCann Erickson, Delhi, India
Creative Chief: Prasoon Joshi
Executive Creative Director: Ashish Chakravarty
Art Directors: Vineet Mahajan, Natwar Singh, Denzil Machack
Copywriters: Natwar Singh, Ashish Chakravarty
Illustrators: Gurudev Singh, Kuldeep Soni

Comments (18)

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Highest Rated

Dzsoi's picture
Dzsoi
Activity Score 8490

I don't mind the idea... of course best temperature for food storing and for human are different, but imho it's usually not the TA who takes everything literal but strict flaw-seeker professionals.

capywriter's picture
capywriter
Activity Score 5509

Nice idea, on the other hand I guess it would be too cold to be sitting in that chair... :)

Guest's picture
Guest

self indulgent, don't u think?

tamer samy's picture
tamer samy
Activity Score 681

just awesome and new..

AssassinX's picture
AssassinX
Activity Score 1329

Beautiful picture.

Agree with the_capywriter.
Maybe they can do co-marketing with Northface or some other outdoor product company... :)

the_lizard_king's picture
the_lizard_king
Activity Score 1257

Why don't people understand that being literal and trying to be "clever/ creative" puts too much pressure on the entire agency creative team. Ok so the room gets cooled... the next thing i do is live in a FU!@#$G fridge... hahaha. Now is that funny or creative???? Please don't do it!!!

And then GOD said...
Let there be creativity!!!

withouts's picture
withouts
Activity Score 36

How much do you think Indian AUDIENCE is creative to get it without to go literal?

I very much like the art direction, though.

decreative's picture
decreative
Activity Score 102

mmm. So glad that Videocon brand is improving.
Very Good art direction.

rurorjuror's picture
rurorjuror
Activity Score 745

pretty and involving. no need to analyze the situation with 'living in the fridge', as for me :)

Hibon's picture
Hibon
Activity Score 3736

Great photo and artdirection... OK the room is cold, so what ? Boring idea!

Simple ideas are the best !

Guest's picture
Guest

Nice stuff

Guest's picture
Guest

Good idea. But repeating the same idea thrice does not make it a campaign. The rest two ads are the same %$^^& thing. Oh, and I will write this in the other two ad pages as well, so stop being a Panzy

Adaddicted's picture
Adaddicted
Activity Score 3435

Its COOOL!

withalltherespects

Jupiter's picture
Jupiter
Activity Score 547

there's a piping-hot coffee mug but where's the guy?...went outside because its too cold is it? hahaha

cool:-}

commenting just to gather more pencils:-)

Guest's picture
Guest

there goes another self indulgent ad buddies!

ok, the AC will keep the food fresh, but what happens to the ba**s? freeze it for keeps?

c'mon buddies, who are u kidding.

good luck to u creative folks!

Guest's picture
Guest

O.K. Now no more ads for Videocon Refrigerators.

paumarques's picture
paumarques
Activity Score 1312

jej, molt bona!

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

bknowlden's picture
bknowlden
Activity Score 3647

Poor strategy. It's a "turbo-cooling" air system, not a "super-cold" system...

Dzsoi's picture
Dzsoi
Activity Score 8490

I don't mind the idea... of course best temperature for food storing and for human are different, but imho it's usually not the TA who takes everything literal but strict flaw-seeker professionals.

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