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Shelves, 1

Agency: 
Published/Aired: 
July 2010
Description: 

Aire conditioners with Turbo Cooling.

Advertising Agency: McCann Erickson, Delhi, India
Creative Chief: Prasoon Joshi
Executive Creative Director: Ashish Chakravarty
Art Directors: Vineet Mahajan, Natwar Singh, Denzil Machack
Copywriters: Natwar Singh, Ashish Chakravarty
Illustrators: Gurudev Singh, Kuldeep Soni

Comments (17)

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Highest Rated

Guest's picture
Guest

This is so forced!!!

Itsmrme's picture
Itsmrme
Activity Score 126

Oh I get it somewhat with this one

xianglinashley's picture
xianglinashley
Activity Score 17

The curtains on the right looooks so weridddd!!! omg.

rurorjuror's picture
rurorjuror
Activity Score 745

nice, however videocon brand is more about video, than conditioning at the first glance. :)

BFB's picture
BFB
Activity Score 936

Smart, I like it :)

No need for 3 though.

Hibon's picture
Hibon
Activity Score 3736

Nice photo and artdirection... OK the room is cold, so what ? Boring idea!

Simple ideas are the best !

Guest's picture
Guest

Thanks we get your point that you think it is a boring idea - no need to put it on every layout.

Guest's picture
Guest

Why did you need 3 of the same idea?
Was nice the first time.

Guest's picture
Guest

Good idea. But repeating the same idea thrice does not make it a campaign. The rest two ads are the same %$^^& thing. Oh, and I will write this in the other two ad pages as well, so stop being a Panzy

Guest's picture
Guest

3 of these are too much.

akshaysrikar's picture
akshaysrikar
Activity Score 420

ok the idea is cool... but 3 layouts of the same depiction is not necessary. i think i got the idea in the first. they shuld have come up with better ideas.

Ramezani's picture
Ramezani
Activity Score 315

no body wants to life in a fridge?
but i like the tought and the art direction.

Guest's picture
Guest

so, I get it... living in a fridge must be pretty appealing to the citizens of Delhi. and sure hoping these AirCons do not accelerate the greenhouse effect...

Guest's picture
Guest

Cold room? Boring!

Guest's picture
Guest

Isn't it a one off idea, just wondering.

paumarques's picture
paumarques
Activity Score 1312

felicitats! bona campanya.

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Guest's picture
Guest

Where the hell is the product? Just the logo come on????

Guest's picture
Guest

This is so forced!!!

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