Videocon Air Conditioners: Shelves, 3

Aire conditioners with Turbo Cooling.

Advertising Agency: McCann Erickson, Delhi, India
Creative Chief: Prasoon Joshi
Executive Creative Director: Ashish Chakravarty
Art Directors: Vineet Mahajan, Natwar Singh, Denzil Machack
Copywriters: Natwar Singh, Ashish Chakravarty
Illustrators: Gurudev Singh, Kuldeep Soni
Via: newcreatives


capywriter's picture
5511 pencils

Nice idea, on the other hand I guess it would be too cold to be sitting in that chair... :)

Guest's picture

self indulgent, don't u think?

tamer samy's picture
tamer samy
683 pencils

just awesome and new..

AssassinX's picture
1329 pencils

Beautiful picture.

Agree with the_capywriter.
Maybe they can do co-marketing with Northface or some other outdoor product company... :)

the_lizard_king's picture
1259 pencils

Why don't people understand that being literal and trying to be "clever/ creative" puts too much pressure on the entire agency creative team. Ok so the room gets cooled... the next thing i do is live in a FU!@#$G fridge... hahaha. Now is that funny or creative???? Please don't do it!!!

And then GOD said...
Let there be creativity!!!

withouts's picture
36 pencils

How much do you think Indian AUDIENCE is creative to get it without to go literal?

I very much like the art direction, though.

decreative's picture
102 pencils

mmm. So glad that Videocon brand is improving.
Very Good art direction.

rurorjuror's picture
745 pencils

pretty and involving. no need to analyze the situation with 'living in the fridge', as for me :)

Hibon's picture
3736 pencils

Great photo and artdirection... OK the room is cold, so what ? Boring idea!

Simple ideas are the best !

Guest's picture

Nice stuff

Guest's picture

Good idea. But repeating the same idea thrice does not make it a campaign. The rest two ads are the same %$^^& thing. Oh, and I will write this in the other two ad pages as well, so stop being a Panzy

Adaddicted's picture
3435 pencils



Jupiter's picture
547 pencils

there's a piping-hot coffee mug but where's the guy?...went outside because its too cold is it? hahaha


commenting just to gather more pencils:-)

Guest's picture

there goes another self indulgent ad buddies!

ok, the AC will keep the food fresh, but what happens to the ba**s? freeze it for keeps?

c'mon buddies, who are u kidding.

good luck to u creative folks!

Guest's picture

O.K. Now no more ads for Videocon Refrigerators.

paumarques's picture
1314 pencils

jej, molt bona!

Pau Marquès
(+34) 670 36 79 83

bknowlden's picture
3647 pencils

Poor strategy. It's a "turbo-cooling" air system, not a "super-cold" system...

Dzsoi's picture
6554 pencils

I don't mind the idea... of course best temperature for food storing and for human are different, but imho it's usually not the TA who takes everything literal but strict flaw-seeker professionals.

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