Aire conditioners with Turbo Cooling.
Advertising Agency: McCann Erickson, Delhi, India
Creative Chief: Prasoon Joshi
Executive Creative Director: Ashish Chakravarty
Art Directors: Vineet Mahajan, Natwar Singh, Denzil Machack
Copywriters: Natwar Singh, Ashish Chakravarty
Illustrators: Gurudev Singh, Kuldeep Soni
Via: newcreatives
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18 Comments
Nice idea, on the other hand I guess it would be too cold to be sitting in that chair... :)
self indulgent, don't u think?
just awesome and new..
TAMER SAMY
www.leapstudios.net
Beautiful picture.
Agree with the_capywriter.
Maybe they can do co-marketing with Northface or some other outdoor product company... :)
Why don't people understand that being literal and trying to be "clever/ creative" puts too much pressure on the entire agency creative team. Ok so the room gets cooled... the next thing i do is live in a FU!@#$G fridge... hahaha. Now is that funny or creative???? Please don't do it!!!
And then GOD said...
Let there be creativity!!!
How much do you think Indian AUDIENCE is creative to get it without to go literal?
I very much like the art direction, though.
mmm. So glad that Videocon brand is improving.
Very Good art direction.
pretty and involving. no need to analyze the situation with 'living in the fridge', as for me :)
http://coroflot.com/flashback62
Great photo and artdirection... OK the room is cold, so what ? Boring idea!
Simple ideas are the best !
Nice stuff
Good idea. But repeating the same idea thrice does not make it a campaign. The rest two ads are the same %$^^& thing. Oh, and I will write this in the other two ad pages as well, so stop being a Panzy
Its COOOL!
withalltherespects
there's a piping-hot coffee mug but where's the guy?...went outside because its too cold is it? hahaha
cool:-}
commenting just to gather more pencils:-)
there goes another self indulgent ad buddies!
ok, the AC will keep the food fresh, but what happens to the ba**s? freeze it for keeps?
c'mon buddies, who are u kidding.
good luck to u creative folks!
O.K. Now no more ads for Videocon Refrigerators.
jej, molt bona!
Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com
Poor strategy. It's a "turbo-cooling" air system, not a "super-cold" system...
--
brandon
www.brandonknowlden.com
I don't mind the idea... of course best temperature for food storing and for human are different, but imho it's usually not the TA who takes everything literal but strict flaw-seeker professionals.