Videocon Air Conditioners: Shelves, 1

Aire conditioners with Turbo Cooling.

Advertising Agency: McCann Erickson, Delhi, India
Creative Chief: Prasoon Joshi
Executive Creative Director: Ashish Chakravarty
Art Directors: Vineet Mahajan, Natwar Singh, Denzil Machack
Copywriters: Natwar Singh, Ashish Chakravarty
Illustrators: Gurudev Singh, Kuldeep Soni
Via: newcreatives

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17 comments

Itsmrme's picture
Itsmrme
126 pencils

Oh I get it somewhat with this one

xianglinashley's picture
xianglinashley
17 pencils

The curtains on the right looooks so weridddd!!! omg.

rurorjuror's picture
rurorjuror
738 pencils

nice, however videocon brand is more about video, than conditioning at the first glance. :)

BFB's picture
BFB
941 pencils

Smart, I like it :)

No need for 3 though.

Hibon's picture
Hibon
3731 pencils

Nice photo and artdirection... OK the room is cold, so what ? Boring idea!

Simple ideas are the best !

Guest's picture
Guest

Thanks we get your point that you think it is a boring idea - no need to put it on every layout.

Guest's picture
Guest

Why did you need 3 of the same idea?
Was nice the first time.

Guest's picture
Guest

Good idea. But repeating the same idea thrice does not make it a campaign. The rest two ads are the same %$^^& thing. Oh, and I will write this in the other two ad pages as well, so stop being a Panzy

Guest's picture
Guest

3 of these are too much.

akshaysrikar's picture
akshaysrikar
420 pencils

ok the idea is cool... but 3 layouts of the same depiction is not necessary. i think i got the idea in the first. they shuld have come up with better ideas.

Ramezani's picture
Ramezani
315 pencils

no body wants to life in a fridge?
but i like the tought and the art direction.

Guest's picture
Guest

so, I get it... living in a fridge must be pretty appealing to the citizens of Delhi. and sure hoping these AirCons do not accelerate the greenhouse effect...

Guest's picture
Guest

Cold room? Boring!

Guest's picture
Guest

Isn't it a one off idea, just wondering.

paumarques's picture
paumarques
1314 pencils

felicitats! bona campanya.

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Guest's picture
Guest

Where the hell is the product? Just the logo come on????

Guest's picture
Guest

This is so forced!!!

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