Video Centro: Mr. Incredible

Now on blue-ray

Advertising Agency: Tribu DDB, Heredia, Costa Rica
Chief Creative Officers: Javier Mora, Pablo Chaves
Executive Creative Directors: Javier Mora, Pablo Chaves
Creative Director: Manuel Chacón
Art Directors: Kenneth Prieto, Joaquín Brenes
Copywriter: Kenneth Prieto
Account Manager: José Cárdenas
Account Supervisor: José Cárdenas
Illustrator: Marte Studio

June 2011


morse's picture
17008 pencils

Somebody please enlighten me! What is this ad all about?

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

LaloV's picture
9 pencils

With the Blu-Ray disc you can see more details than the DVD.

thedesignaddict's picture
5403 pencils

I think the point is that before BlueRay, this character looked like a cartoon.

zvoltex's picture
26 pencils

Yes you are rite thedesignaddict...

ace85le's picture
3939 pencils

i think it's too subtle.


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macluvin's picture
397 pencils

Spot on! This is how I feel when I'm watching a BR movie and it feels too real. To me, it's a negative, but nonetheless, it's a truth. I like how they used it here.

pez's picture
1800 pencils

I like this. Good photography...

Blashyrkh's picture
32882 pencils
MidasTouch's picture
1024 pencils


//usevertising v.s badvertising//
C'est une question de vie ou de mort.

Wordnerd's picture
6692 pencils

i wonder if people out there get it without a copy a tiny line saying 'more details'. i guess not

Billoughsby's picture
5124 pencils

The thing is, crisp image resolution does not make a rubbery, bulbous cartoon character look like a real person. It's a metaphor, I get that, but I think it's a pretty lame one.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Boxey's picture
8881 pencils


Tommy G.'s picture
Tommy G.
897 pencils

It's more like a metaphor, I think it's interesting.

Ron Burgundy's picture
Ron Burgundy
1634 pencils

This is totally cool, keep thinking that maybe should have done early "first gen" CGI in movie like....The Mask...but that's just me... regardless...i like this....good work

Hammad S's picture
Hammad S
484 pencils

I love this idea - the reason why ppl get into blue-ray is just this! Those who are into this definitely know about it. "You can see the pores", it's hilarious

shaun1800's picture
293 pencils

This sort of “see more detail” concept has been done before for similar products. I remember seeing one that showed different scenes from movies but with small details highlighted ie - food in Rocky’s teeth.

Ron Burgundy's picture
Ron Burgundy
1634 pencils

anybody got a link tothe rocky one, campaign sounds good

youngilvy's picture
142 pencils

So simple. It talk blue-ray so clearly.

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