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16 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Haha, just for a split second I thought it was an ad for that game, but then, you can just see the whole story unfold with somebody running over their ceiling and crumbling their tower. Fantastic.

everartz's picture
everartz
7611 pencils

geez! this is beautiful... i cant wait to see what the brazilians are preparing to beat it :D

| Everartz |

Camiwonka's picture
Camiwonka
148 pencils

Great ad!

Fran821's picture
Fran821
23 pencils

muy buena idea!

luispiter's picture
luispiter
2756 pencils

i like it

javier bizarro's picture
javier bizarro
263 pencils

hahaha nice idea, the illustration it's great, but i don't like so much the art direction anyway

Lazarus's picture
Lazarus
1502 pencils

Needs a better execution.

Helmet Chrome's picture
Helmet Chrome
260 pencils

Love the illustration, well done.

royschellekens's picture
royschellekens
390 pencils

I truly love the idea. Execution could be a lot better though. With Tiago Hoisel or Dennis Zilber illustrating this, it would go sky high.

http://twitter.com/royschellekens

Hate advertising? Make better ads.

theanc's picture
theanc
2778 pencils

Indeed.

mrakamu's picture
mrakamu
915 pencils

advertising wasn't supposed that i would be simple. you need to wait and think to understand it, but nonetheless, it's a beautiful ad.

mr.x's picture
mr.x
952 pencils

Like the idea but not the illustration.

Billoughsby's picture
Billoughsby
5091 pencils

Hajo Müller and Madlen Alex outdid themselves. kudos

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

jackblack's picture
jackblack
2261 pencils

Not bad.

zerocool's picture
zerocool
455 pencils

am I the only one who doesn't get it? what do you mean Run Smooth?

Billoughsby's picture
Billoughsby
5091 pencils

These running shoes provide the wearer with an incredibly smooth running experience -- as shown in the fact that these underground creatures' nice game of Jenga was not upset by someone running a few inches overhead in a pair of Victory shoes.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

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