Run smooth with Victory V-Shock technology
Advertising Agency: Grey Worldwide, Duesseldorf, Germany
Creative Directors: Regner Lotz, Moritz Grub
Art Director: Regner Lotz
Copywriter: Moritz Grub
Illustrators: Hajo Müller, Madlen Alex
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16 Comments
Haha, just for a split second I thought it was an ad for that game, but then, you can just see the whole story unfold with somebody running over their ceiling and crumbling their tower. Fantastic.
http://jackmancer.com/
http://twitter.com/jackmancer/
geez! this is beautiful... i cant wait to see what the brazilians are preparing to beat it :D
| Everartz |
Great ad!
muy buena idea!
i like it
www.barcreativo.com
hahaha nice idea, the illustration it's great, but i don't like so much the art direction anyway
Needs a better execution.
Love the illustration, well done.
I truly love the idea. Execution could be a lot better though. With Tiago Hoisel or Dennis Zilber illustrating this, it would go sky high.
http://twitter.com/royschellekens
Hate advertising? Make better ads.
Indeed.
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advertising wasn't supposed that i would be simple. you need to wait and think to understand it, but nonetheless, it's a beautiful ad.
Like the idea but not the illustration.
Hajo Müller and Madlen Alex outdid themselves. kudos
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
Not bad.
am I the only one who doesn't get it? what do you mean Run Smooth?
These running shoes provide the wearer with an incredibly smooth running experience -- as shown in the fact that these underground creatures' nice game of Jenga was not upset by someone running a few inches overhead in a pair of Victory shoes.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett