Victory Shoes: Run smooth, Mole

Victory Shoes: Run smooth, Mole
Average: 8 (43 votes)

Run smooth with Victory V-Shock technology

Advertising Agency: Grey Worldwide, Duesseldorf, Germany
Creative Directors: Regner Lotz, Moritz Grub
Art Director: Regner Lotz
Copywriter: Moritz Grub
Illustrators: Hajo Müller, Madlen Alex

16 comments

Jaap Grolleman's picture
6931 pencils
Jaap Grolleman

Haha, just for a split second I thought it was an ad for that game, but then, you can just see the whole story unfold with somebody running over their ceiling and crumbling their tower. Fantastic.

everartz's picture
7627 pencils
everartz

geez! this is beautiful... i cant wait to see what the brazilians are preparing to beat it :D

| Everartz |

Camiwonka's picture
148 pencils
Camiwonka

Great ad!

Fran821's picture
22 pencils
Fran821

muy buena idea!

barcreativo.com's picture
2752 pencils
barcreativo.com

i like it

monofunk's picture
251 pencils
monofunk

hahaha nice idea, the illustration it's great, but i don't like so much the art direction anyway

Lazarus's picture
1392 pencils
Lazarus

Needs a better execution.

Helmet Chrome's picture
264 pencils
Helmet Chrome

Love the illustration, well done.

royschellekens's picture
396 pencils
royschellekens

I truly love the idea. Execution could be a lot better though. With Tiago Hoisel or Dennis Zilber illustrating this, it would go sky high.

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theanc's picture
2764 pencils
theanc

Indeed.

mrakamu's picture
886 pencils
mrakamu

advertising wasn't supposed that i would be simple. you need to wait and think to understand it, but nonetheless, it's a beautiful ad.

mr.x's picture
823 pencils
mr.x

Like the idea but not the illustration.

Billoughsby's picture
5103 pencils
Billoughsby

Hajo Müller and Madlen Alex outdid themselves. kudos

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

jackblack's picture
1822 pencils
jackblack

Not bad.

zerocool's picture
455 pencils
zerocool

am I the only one who doesn't get it? what do you mean Run Smooth?

Billoughsby's picture
5103 pencils
Billoughsby

These running shoes provide the wearer with an incredibly smooth running experience -- as shown in the fact that these underground creatures' nice game of Jenga was not upset by someone running a few inches overhead in a pair of Victory shoes.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett