Run smooth, Mole

Agency Network: 
February 2011

Print advertisment created by Grey, Germany for Victory, within the category: Fashion.

Run smooth with Victory V-Shock technology

Advertising Agency: Grey Worldwide, Duesseldorf, Germany
Creative Directors: Regner Lotz, Moritz Grub
Art Director: Regner Lotz
Copywriter: Moritz Grub
Illustrators: Hajo Müller, Madlen Alex

Comments (16)

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Highest Rated

zerocool's picture
Activity Score 455

am I the only one who doesn't get it? what do you mean Run Smooth?

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Haha, just for a split second I thought it was an ad for that game, but then, you can just see the whole story unfold with somebody running over their ceiling and crumbling their tower. Fantastic.

everartz's picture
Activity Score 7615

geez! this is beautiful... i cant wait to see what the brazilians are preparing to beat it :D

| everartz |

Camiwonka's picture
Activity Score 148

Great ad!

Fran821's picture
Activity Score 23

muy buena idea!

luispiter's picture
Activity Score 2756

i like it

javier bizarro's picture
javier bizarro
Activity Score 276

hahaha nice idea, the illustration it's great, but i don't like so much the art direction anyway

Lazarus's picture
Activity Score 1536

Needs a better execution.

Helmet Chrome's picture
Helmet Chrome
Activity Score 260

Love the illustration, well done.

royschellekens's picture
Activity Score 390

I truly love the idea. Execution could be a lot better though. With Tiago Hoisel or Dennis Zilber illustrating this, it would go sky high.

Hate advertising? Make better ads.

theanc's picture
Activity Score 2783


mrakamu's picture
Activity Score 914

advertising wasn't supposed that i would be simple. you need to wait and think to understand it, but nonetheless, it's a beautiful ad.

mr.x's picture
Activity Score 998

Like the idea but not the illustration.

Billoughsby's picture
Activity Score 5144

Hajo Müller and Madlen Alex outdid themselves. kudos

That's it.

jackblack's picture
Activity Score 2357

Not bad.

zerocool's picture
Activity Score 455

am I the only one who doesn't get it? what do you mean Run Smooth?

Billoughsby's picture
Activity Score 5144

These running shoes provide the wearer with an incredibly smooth running experience -- as shown in the fact that these underground creatures' nice game of Jenga was not upset by someone running a few inches overhead in a pair of Victory shoes.

That's it.