Victorinox: Oak

Noticeably sharper. The new forged kitchen knife range from Victorinox.

Advertising Agency: Demner, Merlicek & Bergmann, Austria
Creative Directors: Sebastian Kainz, Marc Wientzek
Art Director: Marion Schlipfinger
Copywriter: Monika Prelec
Photographer: Robert Staudinger
Published: February 2008

16 comments

ahpitt's picture
ahpitt
342 pencils

haha ... this is fun, but taking me few second to catch it.

funky_frogii's picture
funky_frogii
2536 pencils

GOOD CAMPAIGN.

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Killer Kowalski's picture
Killer Kowalski
394 pencils

Isn't Austria next to Italy?

thirty6chambers's picture
thirty6chambers
1464 pencils

lame.

melocoton's picture
melocoton
987 pencils

muy sutil

LeeHarvey's picture
LeeHarvey
3045 pencils

Yeah, way too subtle. The second one is better, the marble one not good.

Tripioso's picture
Tripioso
470 pencils

I don't get it. Looks like the table is scared. But why?

Life's a Trip. Enjoy the Ride!

puppiepoppy's picture
puppiepoppy
1634 pencils

Very forced idea!

robottttrockkkk's picture
robottttrockkkk
814 pencils
bknowlden's picture
bknowlden
3647 pencils

Sucks that this is so well done, because this idea has been done many times.

vote4pedro's picture
vote4pedro
4601 pencils

nice retouching. old idea.

david ogilvy's picture
david ogilvy
30 pencils

Who has an oak chopping board? it's just the same as the other one anyway

khalsain's picture
khalsain
266 pencils

SUPERRRR!

Javier Ramírez's picture
Javier Ramírez
1245 pencils

Chief Creative Director Nexus BBDO

mindthegap's picture
mindthegap
16 pencils

nice idea, well executed. it's quiet, but beautiful to look at!

Spider's picture
Spider
289 pencils

Zippo few year ago. Check Archive.

Log in or register to post comments