Fan Letters, Puschlav

Agency Network: 
November 2012

There are only a few companies that regularly receive personal letters of appreciation from their customers. Victorinox is in this lucky situation. Over the decades, VICTORINOX fans from around the world have repeatedly thanked for the faithful service shown them by the famous pocket knife or windbreakers. So we've decided to make their fan letters into the actual campaign.

Print advertisment created by Leo Burnett, Switzerland for Victorinox, within the category: Personal Accessories.

Advertising Agency: Spillmann/Felser/Leo Burnett, Zurich, Switzerland
Creative Director: Martin Spillmann
Copywriter: Johannes Raggio
Art Directors: Pablo Schencke, Matthias Fürst
Photographers: Michael Nager, Ebo Fraterman
Art Buying: Suzana Kovacevic

Comments (2)

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Highest Rated

kleenex's picture
Activity Score 49614

eeeeehhhhh not that special at all.

Nadi D's picture
Nadi D
Activity Score 12

The idea of using customer's voice into the ad itself is nice and very effective.
I understand the simplicity the creative wants to convey but I think it could have been executed so much better..bit boring here for such a nice story.

kleenex's picture
Activity Score 49606

eeeeehhhhh not that special at all.