PRESENTSFashion

11 comments

atb2005's picture
atb2005
13567 pencils

Similar. It's just that in 2009 we didn't yet have QR codes, did we?
http://adsoftheworld.com/media/online/axe_daynight_sms

Ron Burgundy's picture
Ron Burgundy
1636 pencils

nice...go sell that to Cybernanny though, they are about to debut their mobile version

mr.x's picture
mr.x
952 pencils

Old idea, but works alot better with a QR code.

jackblack's picture
jackblack
2261 pencils

All tech, no bite.

kleenex's picture
kleenex
28775 pencils

you do not need bite for this.

Bob.C's picture
Bob.C
1135 pencils

Works in a shock ad sort of way - lots of hype, until it Victoria's Secret removes the and gets free publicity. Is it smart enough be a demo from an ad school - no not at all.

Be more creative - let me try. Put a large set of clothed ads up for fictitious companies (maybe even real ones). Include some form of code in all of them e.g. VS hidden somewhere. Develop a cellphone app/page that "removes" the clothes to show the Victoria's Secret lingerie underneath (it only has to recognize the fixed pictures in the ads and substitute them). Now go viral.

Huub's picture
Huub
248 pencils

No.

Bob.C's picture
Bob.C
1135 pencils

Fair enough it was only an attempt - Huub your turn

AlexM's picture
AlexM
131 pencils

hah. Cool. I believe this idea is going to be picked up by many...

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