Victoria's Secret: Erin

Reveal Erin's secret
Victoria's Secret
Sexier than skin

Advertising School: Miami Ad School, New York, USA
Creative: Viktor Angwald


atb2005's picture
13567 pencils

Similar. It's just that in 2009 we didn't yet have QR codes, did we?

Ron Burgundy's picture
Ron Burgundy
1636 pencils

nice...go sell that to Cybernanny though, they are about to debut their mobile version

mr.x's picture
974 pencils

Old idea, but works alot better with a QR code.

jackblack's picture
2328 pencils

All tech, no bite.

kleenex's picture
34556 pencils

you do not need bite for this.

Bob.C's picture
1163 pencils

Works in a shock ad sort of way - lots of hype, until it Victoria's Secret removes the and gets free publicity. Is it smart enough be a demo from an ad school - no not at all.

Be more creative - let me try. Put a large set of clothed ads up for fictitious companies (maybe even real ones). Include some form of code in all of them e.g. VS hidden somewhere. Develop a cellphone app/page that "removes" the clothes to show the Victoria's Secret lingerie underneath (it only has to recognize the fixed pictures in the ads and substitute them). Now go viral.

Huub's picture
248 pencils


Bob.C's picture
1163 pencils

Fair enough it was only an attempt - Huub your turn

AlexM's picture
131 pencils

hah. Cool. I believe this idea is going to be picked up by many...

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