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Published/Aired: 
August 2011
Description: 

Print advertisment created by Miami Ad School, United States for Victoria's Secret, within the category: Fashion.

Reveal Erin's secret
Victoria's Secret
Sexier than skin

Advertising School: Miami Ad School, New York, USA
Creative: Viktor Angwald

Comments (11)

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Highest Rated

mr.x's picture
mr.x
Activity Score 998

Old idea, but works alot better with a QR code.

atb2005's picture
atb2005
Activity Score 13557

Similar. It's just that in 2009 we didn't yet have QR codes, did we?
http://adsoftheworld.com/media/online/axe_daynight_sms

Ron Burgundy's picture
Ron Burgundy
Activity Score 1632

nice...go sell that to Cybernanny though, they are about to debut their mobile version

mr.x's picture
mr.x
Activity Score 998

Old idea, but works alot better with a QR code.

jackblack's picture
jackblack
Activity Score 2355

All tech, no bite.

kleenex's picture
kleenex
Activity Score 45986

you do not need bite for this.

Bob.C's picture
Bob.C
Activity Score 1159

Works in a shock ad sort of way - lots of hype, until it Victoria's Secret removes the and gets free publicity. Is it smart enough be a demo from an ad school - no not at all.

Be more creative - let me try. Put a large set of clothed ads up for fictitious companies (maybe even real ones). Include some form of code in all of them e.g. VS hidden somewhere. Develop a cellphone app/page that "removes" the clothes to show the Victoria's Secret lingerie underneath (it only has to recognize the fixed pictures in the ads and substitute them). Now go viral.

Huub's picture
Huub
Activity Score 248

No.

Bob.C's picture
Bob.C
Activity Score 1159

Fair enough it was only an attempt - Huub your turn

AlexM's picture
AlexM
Activity Score 131

hah. Cool. I believe this idea is going to be picked up by many...

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