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Wrong place, The Wall

Agency: 
Published/Aired: 
November 2012
Description: 

Print advertisment created by BETC, France for Victimes & Citoyens, within the category: Public Interest, NGO.

Don't let alcohol drive you to the wrong place.

Advertising Agency: BETC, Paris, France
Creative Directors: Stéphane Xiberras
Art Director: Jordan Lemarchand
Copywriters: Julien Deschamps, Arnold Zalluram
Photographer: Roman Jehanno
Art Buyer: Karine Grealou

Comments (14)

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Highest Rated

Picky1's picture
Picky1
Activity Score 236

Done.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

That's really neat :P I doubt it'll get many people to stop drinking but for here it's very nice :)

Barbara O.'s picture
Barbara O.
Activity Score 211

I quite agree with Jaap on this

Barbara O.

N17's picture
N17
Activity Score 475

I like it.

ItMatters's picture
ItMatters
Activity Score 2167

Idea is good, not sure about strategy.

tazyboy's picture
tazyboy
Activity Score 777

kool idea

ankitadv's picture
ankitadv
Activity Score 818

creative nice

matlg's picture
matlg
Activity Score 14

really smart, congrats

VampAd's picture
VampAd
Activity Score 1151

BETC Paris is such a good agency.

Owolawi's picture
Owolawi
Activity Score 1530

Pretty nice, but seeing it had been done by JWT,Madrid took out the oomph for me. The same idea won Bronze at Cannes in 2010.

joelapompe's picture
joelapompe
Activity Score 3843

The use of neon signs in advertising... one of the 100 recurring subjects I showcase in my new book "100 visual ideas, 1000 great ads" : http://www.maisonmoderne.lu/publishing/eshop/joe-la-pompe

kleenex's picture
kleenex
Activity Score 47559

I like it.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

A cute but flippant idea that won't change behaviour.

The Jobless Writer
Will Think for Salary

Picky1's picture
Picky1
Activity Score 236

Done.

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