Victimes & Citoyens: Wrong place, The Wall

Don't let alcohol drive you to the wrong place.

Advertising Agency: BETC, Paris, France
Creative Directors: Stéphane Xiberras
Art Director: Jordan Lemarchand
Copywriters: Julien Deschamps, Arnold Zalluram
Photographer: Roman Jehanno
Art Buyer: Karine Grealou
Published: November 2012

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14 comments

6928 pencils

Jaap GrollemanFriday, January 11, 2013 - 03:07

That's really neat :P I doubt it'll get many people to stop drinking but for here it's very nice :)

http://jackmancer.com/
http://twitter.com/jackmancer/

22 pencils

thisisdogFriday, January 11, 2013 - 07:21

come on http://adsoftheworld.com/media/print/corona_extra_drink_responsibly_ball

158 pencils

Barbara O.Friday, January 11, 2013 - 08:22

I quite agree with Jaap on this

Barbara O.

272 pencils

Not the copywri...Friday, January 11, 2013 - 04:52

I like it.

1922 pencils

ItMattersFriday, January 11, 2013 - 05:31

Idea is good, not sure about strategy.

777 pencils

tazyboyFriday, January 11, 2013 - 05:45

kool idea

774 pencils

ankitadvFriday, January 11, 2013 - 06:09

creative nice

http://ankitadv.blogspot.in

12 pencils

matlgFriday, January 11, 2013 - 06:15

really smart, congrats

1163 pencils

VampAdFriday, January 11, 2013 - 08:04

BETC Paris is such a good agency.

748 pencils

OwolawiFriday, January 11, 2013 - 09:01

Pretty nice, but seeing it had been done by JWT,Madrid took out the oomph for me. The same idea won Bronze at Cannes in 2010.

< = >

2953 pencils

joelapompeFriday, January 11, 2013 - 10:33

The use of neon signs in advertising... one of the 100 recurring subjects I showcase in my new book "100 visual ideas, 1000 great ads" : http://www.maisonmoderne.lu/publishing/eshop/joe-la-pompe

http://www.joelapompe.net / http://www.facebook.com/joelapompe.officiel / http://twitter.com/joelapompe / Buy my book : http://www.maisonmoderne.lu/publishing/eshop/joe-la-pompe

15818 pencils

kleenexFriday, January 11, 2013 - 12:17

I like it.

5405 pencils

Roger KeynesFriday, January 11, 2013 - 19:36

A cute but flippant idea that won't change behaviour.

Will Think for Salary

209 pencils

Picky1Saturday, January 12, 2013 - 12:03

Done.

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