Victimes & Citoyens: Wrong place, The Wall

Don't let alcohol drive you to the wrong place.

Advertising Agency: BETC, Paris, France
Creative Directors: Stéphane Xiberras
Art Director: Jordan Lemarchand
Copywriters: Julien Deschamps, Arnold Zalluram
Photographer: Roman Jehanno
Art Buyer: Karine Grealou
Published: November 2012

14 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

That's really neat :P I doubt it'll get many people to stop drinking but for here it's very nice :)

Barbara O.'s picture
Barbara O.
194 pencils

I quite agree with Jaap on this

Barbara O.

N17's picture
N17
387 pencils

I like it.

ItMatters's picture
ItMatters
2171 pencils

Idea is good, not sure about strategy.

tazyboy's picture
tazyboy
777 pencils

kool idea

ankitadv's picture
ankitadv
826 pencils

creative nice

matlg's picture
matlg
13 pencils

really smart, congrats

VampAd's picture
VampAd
1153 pencils

BETC Paris is such a good agency.

Owolawi's picture
Owolawi
1482 pencils

Pretty nice, but seeing it had been done by JWT,Madrid took out the oomph for me. The same idea won Bronze at Cannes in 2010.

joelapompe's picture
joelapompe
3531 pencils

The use of neon signs in advertising... one of the 100 recurring subjects I showcase in my new book "100 visual ideas, 1000 great ads" : http://www.maisonmoderne.lu/publishing/eshop/joe-la-pompe

kleenex's picture
kleenex
29411 pencils

I like it.

Roger Keynes's picture
Roger Keynes
5498 pencils

A cute but flippant idea that won't change behaviour.

Will Think for Salary

Picky1's picture
Picky1
215 pencils

Done.

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