Victim Support: Find the strength, 4
Advertising Agency: MWO, London, UK
Art Directors: Steve Williams, Mark Hurst, Jo Webb
Copywriters: Martyn Smith, Natasha Freedman, Jez Cripps
Photographer: Jad Oakes
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11 Comments
I love it. Unconventional. But I still prefer a visually striking ad when it comes to domestic violence.
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Sagmeister much?
Good series very strong on a difficult topic. Personally I'm glad that they went with the words approach it forces a longer a more focused reaction rather than an immediate hit - given that this is for victim support not only anti-domestic violence i thin its appropriate.
I think that its also worth noting that a lot sufferers of domestic violence don't have clear physical signs, which is sometimes used as an excuse by their abusers.
I'd never heard of Sagmeister before but blueturtles has a very good point about the originality his Lou Reed poser looks like a strong influence> http://wc.vg/iLBPXp
Still the approach works well and borrowing good ideas is never a crime
http://we-convince.com
Nice batch of ads. Even though I hate long copy ads - one gets the message after the first few words.
Exactly! -- Sagmeister much? WTF!?
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
not 100%
cool set of ads
Buy LG Optimus 3D
would be better if it was written on her face and not shopped
Seems so done before. And the problem with anti-violence campaigns is that they all tell us something we already know – there's violence and it's bad. Zero insight.
This one has too much copy....
done
http://adsoftheworld.com/media/print/106_teleonthaal_domestic_violence...