Vick Nasal Decongestant: Fish

Sometimes it's better not to use it.

Advertising Agency: Publicis Brasil, São Paulo, Brazil
Creative Director: Guilherme Jahara
Art Directors: Murilo Melo, Nelson Costa
Copywriters: Gabriel Sotero, Gustavo Alves
Photographer: Aluízio Accioly

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8 comments

dasgoodads's picture
dasgoodads
101 pencils

Ah yes, the old switcheroo. Very smart idea...those fish look vile.

getconnected2001's picture
getconnected2001
989 pencils

Good job!

B2B's picture
B2B
103 pencils

Showing how powerful the product is by not using it. Not bad.

fractalrene's picture
fractalrene
1506 pencils

Nice turn.Unexpected.

McBain5000's picture
McBain5000
115 pencils

but i love the smell of skanky fish!

phoamcor's picture
phoamcor
1284 pencils

NICE WORK

capywriter's picture
capywriter
5511 pencils

I like the insight, but I doubt very much that someone who sells fish hates the smell of it...

Guest's picture
Guest

Is that you in the picture?

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