Vichy Catalán: Surfer Chihuahua

The new wave of soft drinks.

Advertising Agency: TBWA, Barcelona, Spain
Executive Creative Director: Ramon Sala
Creative Director: Roger Cano
Art Director: Nuria Madrid
Copywriter: Enrique de los Arcos
Illustrator / Digital Artist: Lucas Pigliacampo
Account Management: Zaira Gras, Cristina Capón
Published: April 2013


Peter Frank's picture
Peter Frank
532 pencils


certaintly's picture
4056 pencils

i think it's dumb.

the new WAVE. ok, let's illustrate an actual wave coming in. and to make it cute let's put a puppy playing the banjo.

if it werent for the WAVE-wave thing, id think this was nice

salil.sharma's picture
2331 pencils

Mind Blowing & Very Funny
Rocking Job Guys! Cheers

SvenVan's picture
37 pencils

Funny. Great art!

ptabbiner's picture
66 pencils

This is possibly the worst thing I have ever seen. Nice job on the imaging, though.

feysal's picture
2550 pencils

nice art direction but dont get what the dog got to do with the drink?

groovy baby!

Bill Me Now's picture
Bill Me Now
176 pencils

"If an ad's not working, put a dog in it. If it's still not working, put a bandaid on the dog..." Ha, forgot who came up with that quote, but I think it fits particularly well here!

kleenex's picture
34584 pencils


eins-eins-null's picture
882 pencils

wow, this is senseless. horrible ad. but cool, fitting art style.

MindDrift's picture
1148 pencils

Why a Chihuahua?

655321's picture
172 pencils

All this ad needs is a baby and a kitten.

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