Vichy Catalán: Surfer Chihuahua

The new wave of soft drinks.

Advertising Agency: TBWA, Barcelona, Spain
Executive Creative Director: Ramon Sala
Creative Director: Roger Cano
Art Director: Nuria Madrid
Copywriter: Enrique de los Arcos
Illustrator / Digital Artist: Lucas Pigliacampo
Account Management: Zaira Gras, Cristina Capón
Published: April 2013

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Peter Frank's picture
Peter Frank
532 pencils


certaintly's picture
4060 pencils

i think it's dumb.

the new WAVE. ok, let's illustrate an actual wave coming in. and to make it cute let's put a puppy playing the banjo.

if it werent for the WAVE-wave thing, id think this was nice

salil.sharma's picture
2278 pencils

Mind Blowing & Very Funny
Rocking Job Guys! Cheers

SvenVan's picture
37 pencils

Funny. Great art!

ptabbiner's picture
65 pencils

This is possibly the worst thing I have ever seen. Nice job on the imaging, though.

feysal's picture
2188 pencils

nice art direction but dont get what the dog got to do with the drink?

groovy baby!

Bill Me Now's picture
Bill Me Now
164 pencils

"If an ad's not working, put a dog in it. If it's still not working, put a bandaid on the dog..." Ha, forgot who came up with that quote, but I think it fits particularly well here!

kleenex's picture
26435 pencils


eins-eins-null's picture
867 pencils

wow, this is senseless. horrible ad. but cool, fitting art style.

MindDrift's picture
1079 pencils

Why a Chihuahua?

655321's picture
132 pencils

All this ad needs is a baby and a kitten.

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