Viaje Mais Magazine: France
Get to know the world like no one else
Advertising Agency: LP360 Brazil
Creative Director: Fernando Luna
Art Director: Alexandre Lage
Copywriter: Marcel Petroff
Photographer: Pict Studio
Retouch: Pict Studio
Get to know the world like no one else
Advertising Agency: LP360 Brazil
Creative Director: Fernando Luna
Art Director: Alexandre Lage
Copywriter: Marcel Petroff
Photographer: Pict Studio
Retouch: Pict Studio
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13 Comments
Kind of heavy handed with the styling on the girl. I mean do we really need the beret to show she's a local? Forced and cliche.
copy!
d-d-d-d-done
http://www.lbhat.com/wp-content/uploads/2008/12/landrover.jpg
I don't have a problem with the beret. I do with the painting and the palette, however. They seem to have been photoshopped in. The shadows look fake too. These are small cavils though. I still like the campaign. It looks polished unlike the Land Rover's one.
He should hold the magazine in his hands. And, yeah, french girls look more like models from Etam's catalogue...But I like it anyway ;)
She should have a baguette under her arm and a bottle of red wine in the hand. Painting is so 1800'
She is in front of Louvres Museum, this is why the ad does make more sense.
fucking cliché of france. it makes me sick! painting, beret... come on...
http://fredetnico.posterous.com
I think I'm gonna skip the three minute hate today.
Fact is, I like this series. The warmth of the photography and gentle little joke sells me on this.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
The idea is old, sorry guys.
Lose the girl altogether and replace her with an older man sitting in front of an easel.
http://www.joelapompe.net/2011/04/24/land-rover-viaje-directions-lost-...
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