Viagra: Wood

Advertising Agency: TBWA\PHS, Helsinki, Finland
Art Director: Tuukka Tujula
Copywriter: Taro Korhonen
Illustrator: Elisa Konttinen
Photographer: Kimmo Virtanen
Post-production: Fake Graphics
Art buyer: Kirsi Pärni
Published: November 2009

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48 comments

CrackerJackWorks's picture
CrackerJackWorks
9357 pencils

Ha, he's got wood.

Axl's picture
Axl
264 pencils

Like Tony Woodcock

Mandark's picture
Mandark
407 pencils

he does have wood. that is for sure. i don't know why but the image gives me an impression of cartoonish finish. like the woman has been photoshopped in the picture in post production....

"U think it's perfect?! Press delete and start again!"

V's picture
V
76 pencils

lighting maybe?

checkhill's picture
checkhill
465 pencils

that woman is "M" of james bond

kagzmainah's picture
kagzmainah
631 pencils

THANK YOU!!!
was really looking for the name to go with the face!

morse's picture
morse
14049 pencils

Hehe, very funny!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Brain-Art's picture
Brain-Art
1101 pencils

Would've worked perfect for an energy drink but not the best for Viagra i think

keithstoeckeler's picture
keithstoeckeler
425 pencils

I think a lot of Viagra ads are horrible. Tough thing to advertise. This I like. It's clever.

Elmārs Ārnieks's picture
Elmārs Ārnieks
840 pencils

so simple. I love it

Life is a joke. Laugh.

paumarques's picture
paumarques
1314 pencils

jjaaaaaaajajaj!!!

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

thedesignaddict's picture
thedesignaddict
5202 pencils

Best I've seen for Viagra. Fantastic photo. Kudos to the photographer and post people.

Wadih A3's picture
Wadih A3
256 pencils

very good ad... FOR RED BULL!!!!

What? oh it's for Viagra??? really?

monsieurange's picture
monsieurange
520 pencils

This is a good one.

manish007's picture
manish007
4 pencils

can be more creative

nspad's picture
nspad
96 pencils

Suggestions? I think it's nicely done.

Tommy G.'s picture
Tommy G.
897 pencils

thumbs up

DanielSoares's picture
DanielSoares
126 pencils

really good one. look at the the relaxing position of the man. an old guy would never be so confident to handle so much wood.
thank god there is viagra :)

guzman conde's picture
guzman conde
2 pencils

Muy bueno

badvertising's picture
badvertising
66 pencils

Nicely done. Don't really understand the comments about an energy drink, since when does an energy drink give you wood?

Tero Ylitalo's picture
Tero Ylitalo
577 pencils

Simply superb. I guess the energy drink -comments refer to old man's strength to literally carry so much wood into his house... They just don't quite get it. This is very clever thinking, although it might be too clever since it's only understandable iif you are fluent enough in English.

Now I might underestimate the target audience with my last comment... ;)

Wordnerd's picture
Wordnerd
6662 pencils

i don't get all the cheering. it's a pun. the same one as here btw:
http://adsoftheworld.com/media/tv/ann_summers_wood

pdhansson's picture
pdhansson
19 pencils

It's not, this is a Finnish ad and I doubt "wood" has the same meaning in Finnish as in English. The obvious interpretation is that he intends to keep that fire roaring for very long...

Wordnerd's picture
Wordnerd
6662 pencils

hey you're right! i had this wood pun in my head, and didn't think of that. that's not bad at all.

Thanks

Tero Ylitalo's picture
Tero Ylitalo
577 pencils

Wordnerd,

it's not about new ideas anymore as we all know very well. It'sall about adapting, it's all about connecting and using old ideas in a new and fresh way in different contexts. Ann Summers' spot is great, but so is this one - it still manages to be different and new.

And yet, you've seen the Ann Summers' flic. But how many people of the target audience have seen it, and would make the connection and call it a steal?

Wordnerd's picture
Wordnerd
6662 pencils

i didn't call it a steal. i just don't get why this is supposed to be good. you know the viagra campaign with the old women falling asleep at work because of their horny husbands? that was an insightful and elegant way for that message.

for me, this is a big step backwards.

samvel's picture
samvel
13 pencils

this's logo look like the soap.

jayesh_chill's picture
jayesh_chill
71 pencils

Could someone please explain?

mosho's picture
mosho
298 pencils

OK GUYZ
i have another explainatoin for the ad
the guy collects all these wood for another reason .. it is to stay with her making love for alooong time without having to go out of bed getting another wood for the heater
that idea comes to my mind when i first looked at it
some one slap me if am not paying attention :D

shabrawyz's picture
shabrawyz
2 pencils

I'm with Mosho123, This is the 1st concept that poped up in my head..it's not about collecting wood or hardness or sumthing..it's all about time..

"THE OLD MAN IS SO READY FOR A VERY LONG LONG LONG TIME"

thanks mosho..no need for the slap :D

shrikant's picture
shrikant
8 pencils

Yup, it's gonna be a l-o-o-o-o-o-o-o-n-g winter, for sure! :D

advertising ninja's picture
advertising ninja
576 pencils

so finnish has the same expression about wood.

its funny. not really impressive.

the woman looks like a slimmer judy dench.

R3D1N's picture
R3D1N
35 pencils

bueno

ThatsRightSon's picture
ThatsRightSon
10 pencils

"Dear god, how are you going to clean this up!"

rohit_bharati's picture
rohit_bharati
75 pencils

Great execution.

faiziart's picture
faiziart
54 pencils

mosho123 i agree with him! that idea is but amazing at all

Corbeen's picture
Corbeen
1062 pencils

very good one!

second_creator's picture
second_creator
754 pencils

too wood:)

copywriter

rajat chauhan's picture
rajat chauhan
8 pencils

i think tis idea of burning the desire of fire wd woods comparison wd viegra is quite working means meaningful

bobby666's picture
bobby666
1460 pencils

great one. got my brains erected.

Hiperion's picture
Hiperion
3138 pencils

hehehehehehehehehhehehhehehe.....

atb2005's picture
atb2005
13567 pencils

You can create a whole blog dedicated to just Viagra campaigns! Love this one. The metaphor is spot on and rollickingly funny.

makelogobigger's picture
makelogobigger
417 pencils

heheheheh WOOOOOOOD

STFU and Make the Logo BIGGER!

Guest's picture
Guest

Visual pun...

I think this is rubbish...

Guest's picture
Guest

This is wooderful.

Guest's picture
Guest

NICE. I'm jealous. Very good job fellows.

Girlfireice's picture
Girlfireice
254 pencils

nice.. the little blue pill's got wood

getrich_gg's picture
getrich_gg
50 pencils

does it means that he got all that wood to make like a whole year nights warm?

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