Viagra: Freud

Advertising Agency: Arnoldvuga, Ljubljana, Slovenia
Creative Directors: Martin Mol
Art Director: Barbara Hiti
Copywriter: Martin Mol
Photographer: David Fartek
Account Director: Tanja Gvozdenovic
DTP: Andrej Juvan

February 2008


jazarah's picture
1262 pencils

hahahah :)

Alistair C.'s picture
Alistair C.
692 pencils

the illustration on which is based is so old, that you can find it on mugs, t-shirts and mouse pad.. that reminds me that mouse pads are disappearing. That old.

ivan's picture

It's not old. It's a classic.

Kateter's picture
2029 pencils

I'm not sure I get it.
what's on a man's mind? Viagra.
is that the idea?

LeeHarvey's picture
3045 pencils

Almost. What's on a man's mind? SEX! What helps you to 'keep up the good work' and have great sex? Viagra. Pretty lame ad btw.

Kateter's picture
2029 pencils

if that's what they're trying to say I agree: pretty lame.

sumsum's picture
615 pencils

even the titel says that it's sigmund freud. then it makes sense at least. but i agree: pretty lame

Zeus's picture
906 pencils


Diego Jarrin's picture
Diego Jarrin
57 pencils

que horror.

Garg0yle's picture
144 pencils

Ivan is wrong. It's not a classic. It's a used idea which has been converted into an ad. In other's words a logo has been tacked on at the bottom. Which doesn't speak much for creativity.

Garg0yle's picture
144 pencils

And PLEASE... using the pill to make the illustration is sooo... passe!

catwalk's picture
24 pencils

It's a very good ad. Like it very much. It's also creative to get the idea to use this classic Freud visual for Viagra. Creativity is always yes...creativity is never no.

Martin Mol

stephenakiogbe's picture
12 pencils

just fascinating not clear,and it didnt deliver

catwalk's picture
24 pencils

We end this bla bla with the first reaction from Jazarah who said: hahahah :)
Nothing more and nothing less.

Martin Mol.
Creative Director.

Martin Mol

Krijn from Botswana.'s picture
Krijn from Botswana.
2 pencils

Hey Martin... hit lehk erop dattsje wel wat Botswanese Viagra ken gebruihke...
Ik ken je meihn team in Kanye West van hagteh aanbevehleh!

Hagteleihke groehd,


desade's picture
8 pencils

sure it made me smile. i love Freud.. i find the 'associations' very clear

Brainpower's picture
3 pencils

The ad has lot's of humor and intelligence. I find it creative and original. Love it.

catwalk's picture
24 pencils

I am so happy that I do not see comments: has be done...overdone...done and done again. It is my true nightmare. From a honest creative director.


Martin Mol

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