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Meet the cure.
Advertising Agency: TBWA\PHS, Helsinki, Finland
Creative Directors: Erkko Mannila, Damon Stapleton
Art Director: Mikko Torvinen
Copywriters: Gokhan Yucel, Jonathan Smith
Illustrator: Teukka Anttila
Photographer: David Prior
Other additional credits: Johanna Paavilainen
Published: April 2007
Comments
maybe thats why i never tought about buying a motorbike, i am not impotent ?!?! yet...
I think a red sports car would've been more appropriate.
Yeah, totally. This bike makes me think that the guy is hiding a certain element of his sexuality not that he's trying to make up for being impotent.
A red sports car might have been too obvious though.
reflections reflections...i want to see the cure
im sorry this campaign needs to be scrapped
mejor q la otra
I believe bikers will be pissed off with this one.
They are showing a Harley Davidson. Tss Tss Tss...
What about the blue pill? :D
i think all these activities keep the man away from wife/girls away for a long time regularly: hunting, cruising n working hard/long hours in office. n that's coz he can't perform. so meet the cure. this one way of looking at it, of course, only the creators can tell what they had in mind.
Really emphasises male stereotypes hey?
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