Drink and Drive

Agency Network: 
December 2012

Print advertisment created by Engenhonovo, Brazil for ViaBahia, within the category: Public Interest, NGO.

Advertising Agency: Engenhonovo Propaganda, Salvador, Brazil
Creative Director: Rodrigo Soares
Art Director: Carol Zatti
Copywriters: Ciro Daniel Campos, Rodrigo Soares
Account Executive: Francis Oliveira
Producer: Sandra Ramacciotti

Comments (6)

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the pencil's picture
the pencil
Activity Score 235

hmm... i don't know if this is convincing enough.

bate_palmas's picture
Activity Score 1479

If the message they're conveying is "remove alcohol from the driving experience" then I get it and it works. But I agree with the above comment - it could be more poignant.

ankitadv's picture
Activity Score 818

nice idea

Black Hour's picture
Black Hour
Activity Score 368

Most people won't get what it's supposed to be for.

kleenex's picture
Activity Score 48984

I agree.

Siddarth Basavaraj's picture
Siddarth Basavaraj
Activity Score 1673

I'm not convinced

Love creating ads..