VGT (Association against fur farming): Otter
Only animals look absolutely gorgeous with fur. Association against fur farming. www.vgt.at
Advertising Agency: Demner, Merlicek & Bergmann, Vienna, Austria
Creative Director: Franz Merlicek
Art Director: Roman Steiner
Copywriter: Arno Reisenbüchler
Illustrator: Roman Steiner
Additional credits: Stefan Öhner
Published: December 2010
11 comments
Why show fur clothing then and say it's pretty? And why a painting? It becomes a bit vague. I think it's a great idea. ONLY animals look great with fur on but I wouldn't show it this way.
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I agree. Promoting the "prettiness" of fur (even in this context) doesn't seem like the best direction to take.
Yeah there's opportunity here for something that actually makes you feel something.
Also would help to run spell check.
Absolutely!
i dont understand
www.barcreativo.com
Dont like the art direction
Anthropomorphism does NOT work in this context. If anyone from the agency is reading, please follow this logic:
1) People dress in animal clothes / fur and you want to discourage this
2) Dressing animals in people's clothes does not stop people wanting to dress in animal clothes.
3) It makes the people who made the ad look stupid.
4) Not the people who wear fur.
If you're trying to discourage the practice of fur farming, yes you go to the demand, you hit the audience right in the guilt glands. This absolut[e]ly will not work if you remove those animals from their natural context, as you have here. It makes it 100% easy to dismiss this advert. It doesn't depict an animal, it depicts a character from a child's book. There's no threat, no negative here. The ad fails, utterly abjectly fails, and so has your attempt to elicit emotion from your audience.
Not working for me.
I would've preferred to see some old nan wearing a beautiful fur. Would have made the concept much stronger, with the same headline.
Anyway I don't find it that bad.
nice painting
Just do it