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Lumberjack

Agency: 
Published/Aired: 
July 2010
Description: 

You can print this press ads and visit the site for the experience the campaign:
http://www.vextini.ca/whathappened/

Editorial Panic & Bob, Toronto

Mix less. Miss less.
Never miss a moment with Vextini, the new ready-to-pour vodka martini.

Advertising Agency: Bos, Toronto, Canada
Co-Creative Director: Chad Borlase
Co-Creative Director: Gary Watson
Art Director: Neil Domingues
Copywriter: Mith Das
Account Manager: Carly Sutherland
Digital Production: Lollipop, Toronto
Creative Director: Michael Gramlow
Executive Producer: Amanda Loughran
Live Action Producer: Dani Tedesco
Developer: Tim Scollick
Director: Matt Barnes, Westside Studio, Toronto
Music & Sound Design: Brad Nelson, Company X Audio, Toronto
Producer: Hamish McEwan, Company X Audio
Editor: Matthew Kett
Post Production: Andrew Hobbs, Amigo, Toronto

Comments (4)

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Highest Rated

CommandZ's picture
CommandZ
Activity Score 2498

Yes it's called Augmented Reality. The tactic doesn't help their case here.

vidya.shankaran's picture
vidya.shankaran
Activity Score 724

so lost

FourT6and2's picture
FourT6and2
Activity Score 218

I think it's a QR Code. You use your phone to see what's going on.

EDIT: Actually, you hold up the ad to your webcam and it shows you what's happening on your computer.

Guest's picture
Guest

cool!

CommandZ's picture
CommandZ
Activity Score 2498

Yes it's called Augmented Reality. The tactic doesn't help their case here.

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