Vextini: Lumberjack

Mix less. Miss less.
Never miss a moment with Vextini, the new ready-to-pour vodka martini.

You can print this press ads and visit the site for the experience the campaign:
http://www.vextini.ca/whathappened/

Advertising Agency: Bos, Toronto, Canada
Co-Creative Director: Chad Borlase
Co-Creative Director: Gary Watson
Art Director: Neil Domingues
Copywriter: Mith Das
Account Manager: Carly Sutherland
Digital Production: Lollipop, Toronto
Creative Director: Michael Gramlow
Executive Producer: Amanda Loughran
Live Action Producer: Dani Tedesco
Developer: Tim Scollick
Director: Matt Barnes, Westside Studio, Toronto
Music & Sound Design: Brad Nelson, Company X Audio, Toronto
Producer: Hamish McEwan, Company X Audio
Editor: Matthew Kett
Editorial Panic & Bob, Toronto
Post Production: Andrew Hobbs, Amigo, Toronto

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4 comments

vidya.shankaran's picture
vidya.shankaran
724 pencils

so lost

FourT6and2's picture
FourT6and2
218 pencils

I think it's a QR Code. You use your phone to see what's going on.

EDIT: Actually, you hold up the ad to your webcam and it shows you what's happening on your computer.

Guest's picture
Guest

cool!

CommandZ's picture
CommandZ
2472 pencils

Yes it's called Augmented Reality. The tactic doesn't help their case here.

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