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fractalrene's picture
Activity Score 1504

This campaign started just like a photo of medals (triangle/square/circle/x) over a white background, but... when you add Erik Vervroegen to the equation... whoa... the concept of medals was taken to the max... and the veterans campaign saw the light.

Advertising is all about the show, take the execution to the greatest it can be; this is a good example, winner at Cannes.

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