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Seen the whole campaign. Beats me thpough, what METAL & BLACK & WHITE
got to do with the SPRING theme. The rendering took me on a retro to
the 60s artist, Peter Max. Cool way to express spring!

Guest's picture

I think the butterfly is what's supposed to symbolize spring.

can's picture

i thing, spring cannot be described with grey. they would be more effective if they used colorful paints.

on the otherhand, the idea is good.

Zulu's picture
84 pencils


feralartdirector's picture
64 pencils

Yeah, the metal isn't as good of a connect to spring as the other 2 executions are, but it broadens out the series a bit. Type and rainbow are better imho. More about the fun and experience of driving one. This one is just cool visually. Still wish it were in my book! ;D

tim's picture

geez, how many times you intended to tell us it's a butterfly?

illwhoopyou's picture

yea.. how many times? the usage of colour too dull on this. But still i love the art direction of the ads

Hlakaniphile's picture

The art direction is great and the butterfly execution is good and my comment on the metallic look is that the metal is to describe the bike itself and to represent spring the butterfly is used so the spring look comes across.

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