Vespa motorcycles: Metal
Spring is here.
Agency: Dentsu, Toronto, Canada
Creative Catalyst: Glen Hunt
Copywriter: Glen Hunt
Art Director: Deborah Prenger
Artist: Dan Couto
Ads of the World advertising archive and community showcases fresh creative campaigns daily from around the world. Read more
Do you need a great new logo?
If you need a logo for your company or product you can get it done with us.
In our logo store you can pick from over 28,000 pre-made logos that will be customized to your name for free or you can post a contest for us for just $250 and our designers from all over the world will submit dozens of logo design suggestions to your specific needs.
8 Comments
Seen the whole campaign. Beats me thpough, what METAL & BLACK & WHITE
got to do with the SPRING theme. The rendering took me on a retro to
the 60s artist, Peter Max. Cool way to express spring!
I think the butterfly is what's supposed to symbolize spring.
i thing, spring cannot be described with grey. they would be more effective if they used colorful paints.
on the otherhand, the idea is good.
Huh?
Saving my wit for the comments
Yeah, the metal isn't as good of a connect to spring as the other 2 executions are, but it broadens out the series a bit. Type and rainbow are better imho. More about the fun and experience of driving one. This one is just cool visually. Still wish it were in my book! ;D
geez, how many times you intended to tell us it's a butterfly?
yea.. how many times? the usage of colour too dull on this. But still i love the art direction of the ads
The art direction is great and the butterfly execution is good and my comment on the metallic look is that the metal is to describe the bike itself and to represent spring the butterfly is used so the spring look comes across.