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Hated

Published/Aired: 
September 2009
Description: 

Our ride.

Advertising Agency: Saatchi & Saatchi Manila, The Philippines
Creative Directors: Andrew Petch
Art Directors: Andrew Petch
Copywriters: Andrew Petch, Bogey Banardo
Producers: Dennis Obien, Ruel Arnedo

Comments (40)

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Highest Rated

keaton's picture
keaton
Activity Score 38

great and more...

lakshmi narasimha murthy's picture
lakshmi narasim...
Activity Score 66

Supeeeeeeeeeeeeeeeeeeeer.

dsklan's picture
dsklan
Activity Score 1926

dont like longcopy, but this series really catches the vespa feeling;)
very good

mikeelrapido's picture
mikeelrapido
Activity Score 1929

It's simply beautiful. Great, catches experience.

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

Guest's picture
Guest

Great. That one is best.

Guest's picture
Guest

Great. That one is best

halfmanhalfidea's picture
halfmanhalfidea
Activity Score 30

Ads like this are the reason I wanted to become a copywriter.

This is my favorite of the series.

Wordnerd's picture
Wordnerd
Activity Score 6692

HA! great job

Guest's picture
Guest

superb.

Guest's picture
Guest

lovely campaign. some good, some not that good. but overall - nicery!

LeeHarvey's picture
LeeHarvey
Activity Score 3045

Sounds like a must-dump-bitch to me. Funny copy tho!

tirthomitro's picture
tirthomitro
Activity Score 2758

good to see copywriters still proving that the ideator-art guy
is not just enuf.
BRAVO!

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture
Guest

This is absolutly wonderful. Well executed, well crafted and beautifully simple.

silvi's picture
silvi
Activity Score 4172

i LIKE IT VERY MUCH!

Reality Check's picture
Reality Check
Activity Score 2537

By turns fun, touching and genuinely inspiring.

Guest's picture
Guest

Well written. Really captures the essence of the Vespa brand. Well done.

http://dearadvertisin.blogspot.com/

Javier Ramírez's picture
Javier Ramírez
Activity Score 1243

jajaja muy bueno...el arte igual pudo ser mejorcito, no sé...

Chief Creative Director Nexus BBDO

funky_frogii's picture
funky_frogii
Activity Score 2536

what s the product?

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Guest's picture
Guest

fine work dood

KESHAV's picture
KESHAV
Activity Score 149

good work

chozaghi's picture
chozaghi
Activity Score 6

charming and great campaign!!

Guest's picture
Guest

Yeah, I like it. Maybe that final line 'she held me all the way home' could have been pushed a bit further but I love the set up and the thinking behind the pay-off.

Guest's picture
Guest

more love to vespa!!!

kgeiger's picture
kgeiger
Activity Score 7287

This is a really nice series of adverts. Good job!

jem's picture
jem
Activity Score 20

awwww

Guest's picture
Guest

these are beautifully written and designed.

excellent work.

kalpesh78's picture
kalpesh78
Activity Score 2578

Love the ad... hate the font.

ideas....30 minutes nahi toh free.

sridharkmuthu's picture
sridharkmuthu
Activity Score 9

GOOD

Guest's picture
Guest

good one tony!

suma's picture
suma
Activity Score 54

yeaaaaaaah!

Guest's picture
Guest

dump the moody cow!

SkaBitchy's picture
SkaBitchy
Activity Score 12

She hated the ads that never was.

Guest's picture
Guest

Loved the expression!

Guest's picture
Guest

Great copy. Art direction could be improved, a lot.

Guest's picture
Guest

great the way it is

Migzter13's picture
Migzter13
Activity Score 973

nyaha! well she has no choice right?! hahahaha. Never a fan of longcopy myself but i have to say this got me reading. Oh.. if you want chicks to hug you all the WAY home.. I recommend a Ducati. hahaha

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

germanhudders's picture
germanhudders
Activity Score 336

one more time... delivered successfully

kagzmainah's picture
kagzmainah
Activity Score 631

well done

ralphstieber's picture
ralphstieber
Activity Score 136

ahhh,... so fuckin`great! a damn good reason to be a copywriter.

somecopywriter's picture
somecopywriter
Activity Score 1113

This ad is the definition of great copy.

keaton's picture
keaton
Activity Score 38

great and more...

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