Vespa: Cops

Advertising Agency: Saatchi & Saatchi New Zealand

Executive Creative Director:

Designer:

Creatives: ,

Illustrator: Trevor Powell

Account Director: David Bowles

Print Producer: Craig Vary

22 comments

sumsum's picture
sumsum
615 pencils

turns you to do some dangerous stunts. i like it!:)

ricklongo's picture
ricklongo
1244 pencils

Funny stuff!

SeanMartin's picture
SeanMartin

This would have been so much stronger if the sig were down by the product. As it is, you have to wander in two directions to get the message, and the pay off is diluted in the process.

BrettHeart's picture
BrettHeart
136 pencils

grrrreat!!!! ;-)

[BrettHeart™]

elitistjerk's picture
elitistjerk
54 pencils

Clever although the measurement on the Vespa wasn't necessary, you just get it anyway

nicoruk's picture
nicoruk
107 pencils

very nice, i like it.
But that's a mistake.
The car belongs to the police but the agents are Carabinieri (another type of police).
Nobody will die for these but being italian i had to mark it!

NatalieM's picture
NatalieM
1687 pencils

Great art direction and concept! Start some trouble, Vespa owners.

luisrivera11's picture
luisrivera11
469 pencils

i like it, hope gey a Cannes

moco azul's picture
moco azul
6 pencils

its so good that i can actually hear the BEEP BEEP...

Paul Eveleigh's picture
Paul Eveleigh
111 pencils

La dolce vita.

sneakyhands's picture
sneakyhands
1857 pencils

illustration yes. idea no, but pretty close. the world becoming more accessible doesn't mean that you never use your brakes.

shahidali's picture
shahidali
4067 pencils

i like it because of its 'retro' portrait which markets 'nostalgia' in a way 'volxwagon' did a decade ago...
wonder how the technical '75cm' idea is going to distrub the theme...i'm quiet confident its not going to support!!!

shahid

CoAl's picture
CoAl
18 pencils

masterpiece

marcooo's picture
marcooo
38 pencils

so, you don't have brakes? so, you're a criminal? so, you're a stuntman?
it means nothing to me. bad, bad idea because vespa never had that mood.

gbl's picture
gbl
451 pencils

fantaaaaaastic!!

modern drunker's picture
modern drunker
85 pencils

love it !

capywriter's picture
capywriter
5511 pencils

this one's better than the other one... it doesn't make you do something extremely dangerous, and it's just more funny

capywriter's picture
capywriter
5511 pencils

just 1 detail... just after passing those two cops... you'll hit the front of their car :/

EGGO's picture
EGGO
354 pencils

Wait, a student did this idea already.

You have to hate advertising in order to truly love it.

icarodoria's picture
icarodoria
66 pencils

Very pretty. You may got a shortlist.

floydeepurple's picture
floydeepurple
349 pencils

this is a winner

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