Vespa: Backseat

Be free. Vespa

Advertising Agency: DM9JaymeSyfu, Manila, Philippines
Chief Creative Officer: Merlee Jayme
Executive Creative Director: Eugene Demata
Creative Directors: Jerry Hizon, Louie Sotto
Art Director: Miko Quiogue
Copywriter: Ej Galang
Account managers: Junette Laxamana, Isabelle Prollamante

25 comments

ek kanya's picture
ek kanya
814 pencils

love it.

am an advertising junkie | read my flog at http://www.desicreative.com/forum

gmint7's picture
gmint7
2685 pencils

might be hard for people to get ..

:::J:::

crazy trayzee's picture
crazy trayzee
28 pencils

i don't get it

silvi's picture
silvi
4172 pencils

I THINK THE MESSAGE IS. CAR DOESN´T MAKE YOU FREE. MOTO DOES. GET OUT.

dsklan's picture
dsklan
1927 pencils

nice ad, but actually you see less through a helmet...

sirvan's picture
sirvan
29870 pencils

Yes, but only pussies wear helmets :P

+++

"I love some things, and don't love some other things."

dsklan's picture
dsklan
1927 pencils

and thats exactly the target group....a vespa is not a harley;)

WeirdDog's picture
WeirdDog
209 pencils

Great.

alejulimaty's picture
alejulimaty
840 pencils

i got it only after reading the comments, it´s good

brandingworthspreading's picture
brandingworthsp...
648 pencils

Beautiful ad. It leads to create ambient executions as well. They could show how people miss the "real" picture when they can only enjoy as little as what can be seen through a car.

FeliUmc's picture
FeliUmc
44 pencils

this is positioning. i am smiling.

anHiiieeta's picture
anHiiieeta
328 pencils

huge applaud from me :)

shahidali's picture
shahidali
4067 pencils

i'm not too impressed.

shahid

advocate's picture
advocate
268 pencils

a bit cut and paste

Kateter's picture
Kateter
2029 pencils

I'm pretty sure the same ad was done few years ago for a car. only with rear-view mirror.
the same way of cut-out

everartz's picture
everartz
7611 pencils

i dont get it and i dont want to

| Everartz |

xcreativity's picture
xcreativity
2374 pencils

art direction is not amazing.

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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the_guest's picture
the_guest
175 pencils

Nice insight. If you've ever ridden a bike you'll get it straight immediately. Might be harder to understand if you haven't, though.

JopyCunior's picture
JopyCunior
170 pencils

Love it. Simple and beautiful. And in brief.

mosho's picture
mosho
298 pencils

i love it :)

perromalo's picture
perromalo
429 pencils

This simple and nice idea is very well executed. There is no need to show your product. What else can I say.

naveedbaloch's picture
naveedbaloch
24 pencils

Its realy get to hard...

atb2005's picture
atb2005
13567 pencils

Sorry, but this entire campaign is pure rubbish. It is not immediately obvious or very clear what this is about, especially if you don't know Vespa. I agree that sometimes less is more, but in this case less means totally amateurish. Compare this to Saatchi & Saatchi's campaign for Vespa; pure class!

Guest's picture
Guest

awesome

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